McDonald’s France : ce que disent les bilans des franchisés
McDonald’s is inherently a franchised network. Approximately 80% of restaurants in France are operated by independent franchisees who submit their own accounts to the INPI. Our database aggregates 23 of these companies with the groupId mcdonald-s: this is only a sample, but it is sufficient to identify trends.
Aggregated Evolution
| Year | Number of Financial Statements | Cumulative Revenue | Cumulative Net Profit |
|---|---|---|---|
| 2024 | 8 | 99.1 M€ | -3.1 M€ |
| 2023 | 10 | 202.2 M€ | -2.7 M€ |
| 2022 | 11 | 188.1 M€ | +2.1 M€ |
| 2021 | 14 | 159.9 M€ | +1.7 M€ |
| 2020 | 13 | 130.4 M€ | -7.8 M€ |
Reading : the number of financial statements varies from year to year as companies submit their accounts at different dates (the INPI stock used dates from March 2026; some companies have not yet submitted their 2024 exercise at the time of extraction). The figures therefore reflect the scope of available financial statements, not the actual evolution of the park.
Three Key Takeaways
1. Margins are structurally low. Over the 2020-2024 period, the cumulative net profit fluctuated between +2 and -8 M€ on revenues of 130 to 200 M€. The consolidated net margin has never exceeded 1.5% over the period. This is the signature of a model where a significant portion of the gross margin is captured by the parent company via royalties and marketing fees.
2. Covid cost dearly. The consolidated 2020 result (-7.8 M€) is the worst of the series. The decrease in foot traffic in city centers, combined with the temporary closure of motorway and shopping center areas, was not offset by delivery.
3. The post-Covid recovery is not linear. After returning to balance in 2021-2022, the consolidated result plunges in 2023-2024 while revenue appears to remain stable. Hypothesis: food inflation (+8 to +12% on key ingredients meat, cheese, bread) weighs more than price increases consented by McDonald’s France, which remain moderate in order to maintain positioning.
Comparison with Burger King
The table below cross-references the indicators of the two brands for 2024 (franchised areas tagged):
| Indicator | McDonald’s | Burger King |
|---|---|---|
| Companies tagged | 23 | 85 |
| Cumulative Revenue 2024 | 99 M€ | 339 M€ |
| Cumulative Net Profit | -3 M€ | -32 M€ |
Burger King appears with a cumulative revenue 3.4 times higher, but to compare with caution: its coverage rate (tagged companies vs. real) is probably higher than that of McDonald’s. Regarding net margins however, McDonald’s holds better (-1.5% vs -9.4%), which is consistent with its seniority and operational maturity of the network.
For Prospective Franchisees
If you are considering a McDonald’s franchise application, keep in mind three key data points:
- The average ROI of a McDonald’s restaurant is estimated at 4-6 years after build-out
- Unit profitability is higher than Burger King but the entry ticket is also higher (>1 M€)
- The selection process is long (12-24 months) and strongly oriented towards solo operational profile
For the detail of the model: Become a McDonald’s Franchisee in 2026.
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