Localized advertising is formidable. You can target a 1km radius around your address. It’s pointless to pay to be seen at the other end of the city.
Target by interests: “Pizza”, “Sushi”, “Vegetarian”. Facebook knows its users’ culinary tastes.
Retargeting (remarketing). Show your ads to people who have already visited your website or interacted with your Instagram account. They already know you, and they are easier to convince.
Offer exclusive deals. “Show this ad to get a free coffee.” This allows us to measure the concrete impact of the restaurant campaign.
Test multiple visuals. A photo of a burger versus a photo of the team. Let the algorithm optimize and allocate the budget to the one that performs best.
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