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Become the influencer of your own restaurant

Digital Marketing 6 min read 28 décembre 2025

People connect with people, not logos. Cedric Grolet and Big Mamma have certainly understood this.

Show your daily life. The market in the morning, the struggle with the broken machine, the joy of the full service.

Transparency builds trust. Showing how you choose your products or how you clean your kitchen is reassuring.

Speak on video. Face to the camera. It’s intimidating at first, but it creates a very strong connection with your audience.

Be accessible. Respond to DMs yourself. “It’s the boss who responds,” that’s always pleasing to the client.

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