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Domino's Pizza: a tech box that sells pizzas

Success Stories 6 min de lecture 19 septembre 2025

Domino’s was on the verge of bankruptcy in 2008 (pizzas deemed bad).

The turn: Improve the recipe (brutal honesty in ads) and focus entirely on digital.

More than half of the headquarters is made up of developers.

Pizza Tracker: The customer knows exactly when their pizza goes into the oven. Reduces waiting anxiety.

Domino’s has outperformed Google and Amazon over 10 years.

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