Platforms take a 30% cut. Your website (Click & Collect) incurs a few percentage points in technical fees. On a €100 order, you retain €70 with Uber, €95 with your site.
Your site provides the “Data.” On Uber, the customer belongs to Uber. On your site, you have their email, phone number, and history. You can contact them again.
It’s your image. No competitor logo next to it, no list of similar restaurants. The client is immersed in your universe.
It must be “Mobile First”. 80% of visits will be made on smartphones. The menu must be readable without zooming, and the “Order” button must always be visible.
Search Engine Optimization (SEO). A well-designed website allows you to appear on “Best sushi [your city]” while your Facebook or Instagram page may not necessarily appear.
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