10 tips for photographing your dishes and boosting your orders

On delivery platforms, your photos are your storefront. A well-photographed dish can increase your orders by 30% compared to a dish without a photo or with a mediocre photo.

Tip 1: Always use natural light. Place the dish near a window, without direct sunlight. Soft morning or evening light is ideal.

Tip 2: An angle of 45 degrees is the most flattering for most dishes. It shows both the top and the side, giving an impression of volume and generosity.

Tip 3: Create a neutral background and clear it. A white or light wood background will highlight the colors of the food. Avoid tablecloths with patterns or cluttered backgrounds.

Tip 4: Generously garnish. For the photo, add 20% extra garnish. Customers eat with their eyes first.

Tip 5: Clean the edges of the plate. A drop of sauce on the edge ruins the impression of professionalism.

Tip 6: Play with complementary colors. A sprig of parsley on a beige dish, a slice of lemon on white fish.

Tip 7: Show the real size. Include a reference item (fork, glass) so the client has an idea of the portion.

Tip 8: Take multiple photos and choose the best. 20 clichés to keep the best, it’s the norm among professionals.

Tip 9: Edit slightly. A little bit of brightness and contrast. But never modify the colors of the food to the point that they no longer look like reality.

Tip 10: Update regularly. Fresh photos show an active and well-maintained restaurant.