Fooderise

Salt Bae (Nusr-Et): the €1000 steak and the viral salt

Success Stories 5 min read 18 décembre 2025

Nusret Gökçe, a Turkish butcher, becomes a global meme with his salting technique.

He opens everywhere (Dubai, NY, London).

The product: Gold Tomahawk Steak. It’s a spectacle, a “look what I’ve got.”

Disastrous culinary critiques, but packed houses full of stars and influencers. The power of imagery on taste.

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