Marketing on social networks for restaurants delivering food

Social networks are the best free marketing channel for restaurateurs. And delivery lends itself perfectly to visual content.

Instagram: post photos of your dishes 3-4 times per week. Use stories to show behind-the-scenes of the kitchen. Reels (short videos) generate 3 times more engagement.

TikTok: Authentic and spontaneous content performs better than polished productions. Film the preparation of a dish in accelerated motion, show the Friday night rush, share your chef’s tips.

Facebook: ideal for promotions and events. Target your delivery area with paid advertising (minimum budget: 5 EUR/day).

Cross-platform strategy: create content and adapt it to each platform. A 60-second video on TikTok becomes an Instagram Reel and a Facebook post.

Measure: track traffic from social networks. Propose an exclusive promo code per platform to measure the direct impact on orders.

Encourage your customers to share their orders with a dedicated hashtag. Repost the best photos to create engagement.