Deliveroo Marketer is the integrated marketing tool on the Deliveroo platform. It allows restaurants to create and manage their own promotional campaigns directly from the partner dashboard.
The tool offers several formats: a percentage discount on the entire menu, a special offer on a specific dish, free delivery, or a conditional offer (a dish offered from a minimum amount spent). Each format targets a different objective.
To create an effective campaign, start by defining your objective. Do you want to attract new customers? Increase the average order value? Fill empty niches? The objective determines the format and budget of the promotion.
Analyze the results of each campaign. Deliveroo provides detailed metrics: number of orders generated, additional revenue, promotion cost, ROI. Use this data to refine your next campaigns.
Timing is crucial. Weekend promotions reach more people but cost more. Promotions during the week in the early afternoon can be very effective for generating volume on typically quiet slots, at a lower cost.
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