Deliveroo Hop: Understand the program and its benefits

Deliveroo Hop is Deliveroo’s loyalty and promotional program designed for partner restaurants. It offers increased visibility in exchange for specific conditions. Understanding its mechanisms allows you to truly benefit from it.

The program offers different levels of engagement. Restaurants can participate in temporary promotional campaigns, offer free delivery on certain time slots, or offer discounts on selected dishes.

The main advantage is increased visibility. Restaurants participating in Deliveroo campaigns are highlighted in the app: dedicated banners, top-of-list placement, and inclusion in customer newsletters. This additional exposure generates a significant volume of orders.

Before committing, calculate the financial impact. If Deliveroo offers a 20% discount on a €15 dish, that represents €3 less margin per order. On 100 orders, that’s €300. Is this amount offset by the additional volume?

Strategically select the dishes you are promoting. Choose those with the best margin, not the most popular. A dish with a high margin remains profitable even with a discount, while a dish with a thin margin can become unprofitable.