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Becoming a Subway franchisee in France: the accessible fast franchise

Marques 5 min de lecture 31 mai 2026

Subway: The Accessible Fast-Food Franchise for Career Changers

Subway is arguably the most financially accessible fast-food franchise in France. Its entry fee, 5 to 10 times lower than McDonald’s, makes it a preferred entry point for first-time franchisees and career changers.

Entry Fee

Element Amount
Entrance Fee ~15,000 €
Total Initial Investment 150 k€ to 250 k€
Required Personal Investment 50 k€ to 100 k€
Royalties on Turnover 8% of HT Turnover
Advertising Fee 4.5% of HT Turnover
Contract Duration 20 years renewable

The barrier to entry is deliberately low: Subway wants to facilitate access for a large number of candidates. This is consistent with a strategy of dense network: it’s better to have 400 small restaurants than a hundred large ones.

Attention: if the personal investment is low, the cumulative operating cost (royalties at 8% + advertising fee at 4.5% = 12.5% of Turnover) is higher than at McDonald’s or KFC. On a Turnover of 650 k€, this is approximately 80 k€ per year paid to the parent company.

The Franchisee Profile Sought

Subway France prioritizes:

  • Professional career changers (executives, independent retailers)
  • First-time franchisees without prior experience in fast food
  • Operational couples or pairs who can manage the restaurant together
  • Financially solid profiles but with less capital than a McDonald’s candidate

This is a deliberately different positioning than McDonald’s (which requires solo operational experience) or KFC (which favors multi-site operators). Subway willingly accepts profiles that other brands refuse.

Subway Training

The training program is shorter than at McDonald’s:

  • 2 weeks of initial training at the Subway France center
  • Operational internship of 2-4 weeks in an existing restaurant
  • Support during opening by a regional consultant
  • Ongoing training on new products and processes

Total: approximately 8-10 weeks between signature and opening, compared to 18-24 months at McDonald’s.

A Day in the Life of a Subway

A typical Subway employs 3-5 staff (often including the franchisee themselves), is open 7 days a week from 10am to 10pm, generates 600-800 k€ of annual turnover, and generates 20-40 k€ of net profit. It’s a model of operational proximity: the franchisee must be actively involved daily, managing their team, their stock, and their cash register.

For profiles seeking a career change without 500 k€ of capital, it’s a reasonable entry point into franchised restaurants.

For Further Information

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