Michel and Augustin: the troublemakers of taste

Success Stories 6 min read 2 février 2026

They recounted their entrepreneurial adventure in real time on packaging and video.

Starbucks’ move: Boldly going to Starbucks USA headquarters to get their cookies acknowledged. It worked.

Training CAP Pastry for all employees.

Acquired by Danone, but the spirit (and the example) remains.

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