Create a strong visual identity on delivery platforms

On a delivery platform, your restaurant is reduced to a cover photo, a logo, and a name. In 2 seconds, the customer decides whether to click or scroll. Your visual identity must be irresistible.

The logo must be readable in a small format (40x40 pixels). Logos that are too detailed become illegible on mobile. Prioritize simplicity: an icon + the name in clear typography.

The cover photo is your free advertising. Avoid photos of the facade or interior. Show your BEST dish, well lit, appetizing. Change it every month.

Each photo of a dish must follow the same visual style: same background, same lighting, same angle. This consistency creates an impression of professionalism and reliability.

Your brand colors should be present everywhere: bags, stickers, business cards inserted into orders, photos. Repetition creates recognition.

Your restaurant name on platforms may be different from your legal name. Choose a short, memorable name that evokes your cuisine. “Chez Rami - Kebab Artisanal” is better than “Restaurant Rami”.