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5 marketing mistakes made by beginner restaurateurs

Digital Marketing 6 min read 5 février 2026

Error 1: Having no target. “We welcome everyone from 7 to 77 years old.” No. If you speak to everyone, you speak to no one.

Error 2: Stop marketing when it’s working. “The restaurant is full, I stop the advertising.” Error. When it drops, it will be too late to restart the machine.

Error 3: Neglecting the database. Letting customers leave without taking their contact information is a huge waste.

Error 4: Being inconsistent. Posting 10 times a day for a week then nothing for a month. Consistency is key for algorithms.

Error 5: Copying competitors. Be yourself. Copying is always less flavorful than the original.

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