A yearly promotional calendar allows you to anticipate, prepare, and measure the effectiveness of each promotion. No more last-minute promotions that cost a lot without results.
January-February: reprise promotions (“We’ll help you start the year off right”). Valentine’s Day: special couple menu. It’s the ideal time for premium menus to share.
March-April: Launch of the spring menu. Easter: family offer. Promotions on new dishes generate curiosity and traffic.
May-June: promotions on fresh dishes and salads. Mother’s/Father’s Day: family menus. The good weather is starting, orders are decreasing — compensate with attractive offers.
July-August: summer menus, light options, promotions on beverages. Vacations reduce the office clientele but increase residential orders.
September-December: return, Halloween, Black Friday, Christmas. Each event is an opportunity for a special menu and thematic promotion. December is the busiest month for deliveries.
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