“Food” is one of the most popular categories on TikTok. No choreography is needed: “Food Porn” (melting cheese, grilled meat, satisfying cuts) is enough.
Authenticity is more important than studio quality. A video filmed with a smartphone in the kitchen with ambient noise often works better than a polished advertisement. Show the generosity of your dishes.
Follow audio trends. Using viral music of the moment increases your chances of appearing in the “For You” feed.
Invite local TikTok influencers. Unlike Instagram, a TikTok can get millions of views even with a 0-follower account if the content appeals to the algorithm.
Be prepared for the “tidal wave” effect. A TikTok buzz can bring back 500 customers the next day. Make sure your kitchen can handle it.
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