Managing multiple sites on delivery platforms

Managing across multiple sites on platforms multiplies opportunities but also complexity. Each site has its own metrics, its own zone, and its own challenges.

Centralizing management is essential. A single dashboard to track KPIs from all sites. Multi-site aggregators (Deliverect, Otter) offer this functionality.

Standardizing menus and processes across sites ensures brand consistency. A customer who orders in your Paris restaurant and in your Lyon restaurant should have the same experience.

Prices may vary by region. Rent and purchasing power differ between cities. Adapt your prices to each local market while maintaining overall coherence.

Site managers must be autonomous in daily operations but aligned on the global strategy. Weekly meetings (15 minutes) are sufficient to share KPIs and best practices.

Negotiating with platforms is stronger in multi-site environments. Your aggregated volume gives you a significant leverage to obtain reduced commissions and premium placements.

The launch of a new site should be progressive: start with a single platform, stabilize operations, and then add the other platforms one at a time.