Food brands (beverages, snacks, sauces) are seeking visibility on delivery platforms. A collaboration can provide you with marketing support and financial benefits.
Partner programs with brands like Coca-Cola or Heineken offer preferential pricing on beverages in exchange for promotion in your menu. The food cost gain is direct.
Certain brands offer co-branding: “Our burger X powered by [Cheese Brand]” or “Refreshing menu with [Beverage Brand]”. This adds credibility and attractiveness to your offering.
Brands sometimes provide marketing materials: stickers, cards, and promotional items to include in orders. This is free advertising for your restaurant.
Contact directly the sales representatives of the brands in your region. Explain your order volume and your audience. The larger your volume, the more advantageous the conditions.
Do not turn your restaurant into a billboard. Limit partnerships to a maximum of 1-2 brands and ensure they are consistent with your positioning.
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