Fooderise

NFT and Web3: the future of loyalty programs?

Digital Marketing 6 min read 1 février 2026

Starbucks has launched Odyssey, its Web3 loyalty program. The customer “owns” their status.

An NFT “Founding Member” that entitles you to a free burger every month FOR LIFE. This NFT can be resold by the client if they move. The restaurant receives a commission on the resale.

It’s a way to finance the startup (selling membership cards before opening) and to create a invested community.

Still a bit complex for the general public, but simplified solutions are arriving. Keep an eye on innovative concepts.

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