On platforms, your digital card is the only thing the client sees before deciding to order. It must be irresistible, clear, and strategic.
The first impression is made in 2 seconds. Your cover photo and your first dish visible must be your best arguments. Invest in these priority elements.
The logical structure guides the client: Popular Items > Meal Deals > Main Courses > Side Dishes > Desserts > Beverages. This natural progression maximizes the average order value.
Each dish should have a photo. Dishes without a photo are ordered 60% less often. Even an average photo is better than no photo at all.
Food names should be appealing and descriptive. “Burger Smash Double Cheese” is more attractive than “Burger Double”. Sensory adjectives sell.
Review your menu every month. Remove dishes that aren’t selling, add new items, and update the photos. A living menu is more effective than a static one.
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