Branding is everything. The logo, the packaging, the name. It’s the only physical contact with the customer. The delivery bag must be “Instagrammable.”
Paid advertising is almost mandatory to get the ball rolling.
Flyers in bags (“Flyer In-Bag”). Slip a coupon for the next order, or a QR code to your own website.
Sampling. Offer a surprise product (beverage, cookie). The “Whaou” effect generates positive reviews and stories.
Create multiple virtual brands. With the same kitchen, you can have a “Burger Gourmet” brand, a “Burger Low Cost” brand, and a “Fried Chicken” brand. You multiply your presence on platforms.
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