Bubble Tea: a fashion trend or a new soda?

Trends & Concepts 5 min read 21 novembre 2025

Taiwanese drink (Tea + Milk + Tapioca pearls or fruits).

Exceptional margin (very low material cost, sold for 5-7€).

Endlessly customizable (Sugar, Ice Cream, Toppings).

Very viral cup design (sealed).

Become a coffee/soda alternative for Gen Z.

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