It is illegal (deceptive commercial practice) and penalized by law (heavy fines).
Google is detecting them better and better. Its algorithms identify suspicious review flows (new accounts, a flurry of reviews in 24 hours).
Google penalty: removal of ALL reviews (even the genuine ones), demotion of the listing, and even account deletion. It’s digital death.
Customers aren’t naive. A sheet with 500 five-star reviews without any text or with approximate French seems suspicious.
It’s better to have a 4.7/5 rating with genuine, nuanced reviews than a 5/5 rating with fake ones. Perfection doesn’t inspire confidence.
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