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YouTube Shorts: the competitor to TikTok not to be ignored

Digital Marketing 5 min read 14 septembre 2025

YouTube Shorts allows you to reach a different audience, often a bit older than TikTok and more accustomed to “tutorial” or “discovery” content.

Google SEO. YouTube videos rank very well in Google search results. A short video like “How to make real carbs” can bring you traffic for years.

Recycle your TikToks and Reels. It’s the same vertical format. Post them also on Shorts. Minimal effort, maximum audience.

Use it to tease longer videos (vlog, complete recipe) if you have a YouTube channel.

Monetization is arriving, but the goal for a restaurant is visibility, not advertising revenue.

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