Geo-Fencing: send an ad when the client passes by

Digital Marketing 5 min read 7 décembre 2025

The principle: define a virtual barrier (e.g., 200m around the restaurant). If a user of your app or a partner app enters the zone, they receive a notification.

You’re so close! Come have a coffee, we’re offering it to you for any purchase of a cookie.

Targeting competitors (Conquesting). Putting a zone around the nearest McDonald’s to send out an ad for your artisanal burger? It’s technically possible (but aggressive).

Privacy matters. User consent (geolocation active) is required.

Very effective in high-traffic areas (shopping centers, pedestrian streets).

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