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Creating a menu optimized for Deliveroo: the platform's specificities

Menus 6 min read 1 janvier 2026

Deliveroo has specificities that restaurateurs on multi-platform platforms often overlook. Optimizing your menu for Deliveroo means leveraging the platform’s unique features.

The “Popular” category is automatically generated by Deliveroo based on your sales. However, you can influence its content by highlighting certain dishes through promotions and photos.

Deliveroo Editions are shared kitchens where you can operate. If you are in an Edition, your delivery zone is defined by Deliveroo and optimized for the area.

Photos on Deliveroo must be square (1:1). Please ensure your photos are framed in this format, otherwise they will be automatically cropped, and the result will be poor.

Deliveroo offers “Bundles” (packages) that are highlighted in the interface. Create attractive bundles that increase the average basket: dish + side dish + drink.

Delivery notes on Deliveroo are visible to drivers. Use them for specific instructions: “Carrying bag upright”, “Fragile – do not stack”.

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