Google Sheet: Is it up to date? 2. Website: Does it load quickly on mobile? 3. Menu: Is it easy to find?
Social Networks: Does the latest post date less than a week? Reviews: Do the latest reviews have a response?
Reservation/Order: Does the button work? How many clicks? 7. Photos: Do they make you want to buy?
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Contacts: Is the phone number correct everywhere (TripAdvisor, Yelp, PagesJaunes…)?
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Concurrents: Do they appear before you on your keywords? 10. Broken links: Make sure everything is working.
Conduct this audit every 3 months. The web moves quickly.
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