Pinterest users are looking for inspiration. “Brunch idea”, “Birthday cake”, “Industrial restaurant decor”.
Pins have a lifespan of several months, unlike Instagram posts (24 hours).
Direct link. Each image on Pinterest is a link to your website (reservation, blog). It’s a huge web traffic generator.
Show your recipes. Sharing a recipe doesn’t make you lose customers, on the contrary, it establishes your expertise and makes people want to taste the original.
Create moodboards that reflect your brand’s universe.
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