Fooderise

Pinterest: an unsuspected source of traffic for food concepts

Digital Marketing 5 min de lecture 4 octobre 2025

Pinterest users are looking for inspiration. “Brunch idea”, “Birthday cake”, “Industrial restaurant decor”.

Pins have a lifespan of several months, unlike Instagram posts (24 hours).

Direct link. Each image on Pinterest is a link to your website (reservation, blog). It’s a huge web traffic generator.

Show your recipes. Sharing a recipe doesn’t make you lose customers, on the contrary, it establishes your expertise and makes people want to taste the original.

Create moodboards that reflect your brand’s universe.

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