On a delivery platform, your description is your virtual server. It must inform, seduce, and convince in a few lines.
Rule 1: Start with the star ingredient. “Grilled Black Angus beef filet” is more appetizing than “Classic burger.”
Highlighting methods of cooking, such as “grilled over a wood fire,” “slow-cooked for 8 hours,” or “made fresh every morning,” adds perceived value.
List the main ingredients. Customers want to know what they will be eating. This also reduces complaints about allergies.
The recipe of our chef for 15 years. Inspired by our travels in Italy.
Rule 5: Indicate allergens and options (gluten-free, vegetarian). This caters to a wider audience with minimal extra effort.
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