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Nutella: How Ferrero Controls the World’s Hazelnut Supply

Success Stories 5 min read 7 novembre 2025

Pietro Ferrero added hazelnuts to save rare cocoa.

Buy 25% of the world’s hazelnut production.

Criticized for palm oil and sugar, but irreplaceable in taste for fans.

Attempts to copy “Bio/Palm Oil Free” do not dethrone the original.

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