In summer: coolness, terrace, rosé, salads, late hours. The visuals should be bright, outdoor.
In winter: Cozying up, warmth, melted cheese, hot chocolate, delivery (it’s cold outside). The visuals should be warm, indoor.
Adapt the colors of your posts. Warm and dark tones in winter, bright and light tones in summer.
Change your card, even slightly. The client gets bored if they see the same thing all year. The “Christmas Burger” and the “Summer Burger” can be almost identical but marketed differently.
Join the Fooderise community
Get more tips like this one straight to WhatsApp. Free, no spam.
Join the channelA correction or a suggestion?
Are you a vendor, a restaurateur or an industry expert and you spotted something to correct or complete? Help us keep this article up to date.
Suggest an improvement