Fooderise

Live Shopping is landing in Food.

Digital Marketing 6 min de lecture 21 septembre 2025

Imagine a chef cooking live on Instagram/TikTok and you can order the dish with one click for delivery within the hour.

It’s event marketing. “Tonight at 7 PM, flash sale on our giant cookies fresh out of the oven.” Create scarcity and urgency.

Ideal for launching a new product or clearing stock at the end of a service (anti-waste).

The interaction. Customers ask questions in real-time (“Is it spicy?”, “Does it contain nuts?”), you answer, you remove purchase barriers.

Start small. A simple Instagram Live is enough to test the appetite of your community.

Rejoignez la communauté Fooderise

Recevez plus de conseils comme celui-ci directement sur WhatsApp. Gratuit, sans spam.

Rejoindre la chaîne

Une correction ou une suggestion ?

Vous êtes éditeur, restaurateur ou expert du secteur et vous repérez une information à corriger ou à compléter ? Aidez-nous à tenir cet article à jour.

Proposer une amélioration
Article précédent Article suivant

Articles similaires

Le chat est sur le tapis. Il dort. C'est mignon.

The 7 Delivery Restaurant Trends for 2025

AI, durability, quick commerce: the trends that will transform delivery this year.

Marques

Pizza Hut in France: 38 years since Paris 1986, pioneer of fast-casual pizza

First Pizza Hut in France opened in Paris in 1986. Thirty-eight years later, the chain has approximately 150 restaurants in France and long represented the pizza restaurant format opposite Domino's, which focused primarily on delivery.

Marques

KFC in France: 30 years since Cergy 1991, the rapid expansion of the 2010s

First KFC opened in Cergy in 1991, followed by a long desert crossing to the 2010s when the chain dramatically accelerated. A look back at three decades of presence in France.

Le chat est sur le tapis. Il dort. C'est mignon.

Delivery trends in 2024: what has changed since the pandemic

The delivery market has grown. Here are the trends that will shape the next years.

Marques

Subway in France: 400 restaurants, a distributed network away from major metropolises

Unlike McDonald's, which is very urban, Subway has developed more widely in medium-sized cities. Subway France park mapping as of 2024.

Marques

France Pizza Hut Map: a park focused on the Île-de-France

Pizza Hut France has approximately 150 restaurants, mostly concentrated in the Île-de-France region and a few major metropolitan areas. Mapping and strategic reading.

Join the Fooderise community on WhatsApp

Free · Exclusive content · 0 spam · Cancel anytime

Join the channel

Instant access · WhatsApp