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Live Shopping is landing in Food.

Digital Marketing 6 min read 21 septembre 2025

Imagine a chef cooking live on Instagram/TikTok and you can order the dish with one click for delivery within the hour.

It’s event marketing. “Tonight at 7 PM, flash sale on our giant cookies fresh out of the oven.” Create scarcity and urgency.

Ideal for launching a new product or clearing stock at the end of a service (anti-waste).

The interaction. Customers ask questions in real-time (“Is it spicy?”, “Does it contain nuts?”), you answer, you remove purchase barriers.

Start small. A simple Instagram Live is enough to test the appetite of your community.

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