Instagram remains the king network for food. In 2025, the algorithm will massively prioritize Reels (short videos). A static photo has 3x less reach than a 10-second Reel showing a burger being assembled.
Optimize your Bio: It’s your storefront. It should contain: your promise (“The best smash burger in Lyon”), your address, your hours, and MOST IMPORTANTLY a unique link (Linktree) to your menu and reservations/ordering.
Be consistent but not spammy. 3 to 4 posts per week (including 2 Reels) and daily Stories. The Stories show behind-the-scenes, the team, the dish of the day. They create connection.
User Generated Content (UGC) is your best asset. Systematically repost (with permission) your customers’ photos in Stories. It’s free and authentic social proof.
Utilize local features: geolocate each post. Use local hashtags (#LyonFood, #RestoLyon) instead of generic global hashtags (#Foodporn) that will drown you in the crowd.
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