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Burger King: The Kings of Viral Marketing

Success Stories 5 min read 18 septembre 2025

The challenger must make noise. BK attacks the leader (McDo) head-on with humor.

Moldy Whopper: Show a moldy burger to prove it doesn’t have preservatives. Bold.

Order from McDonald’s: During Covid, Burger King encouraged ordering from competitors to save jobs. Class.

The app that detects McDonald’s ads on TV to give you a free Whopper.

The quirky tone on Twitter that creates conversation.

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