[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-wendys-twitter-roast":3,"blog-related-en-wendys-twitter-roast":19,"blog-neighbors-en-wendys-twitter-roast":72},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1222,611,"en","wendys-twitter-roast","Wendy's: fresh meat and nasty tweets","Meat squares (because we don't cut the corners) and legendary CMs.","Square signature burger.\n\nPositioning \"Fresh, never frozen\" (Fresh, never frozen) versus McDo.\n\nTheir Twitter account invented a brand of \"Roasting.\" Responding to trolls and competitors with humorous aggression. Risky but profitable.","5 min","2025-11-07T00:00:00.000Z","2026-05-15T09:00:23.000Z",7,"success-stories","bg-pink-500","Success Stories","\u003Cp>Square signature burger.\u003C/p>\n\u003Cp>Positioning “Fresh, never frozen” (Fresh, never frozen) versus McDo.\u003C/p>\n\u003Cp>Their Twitter account invented a brand of “Roasting.” Responding to trolls and competitors with humorous aggression. Risky but profitable.\u003C/p>\n",[20,30,40,49,55,62],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","10 min","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",74.12612915039062,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"gerer-disponibilite-produits-temps-reel-plateformes","Manage product availability in real-time across all your platforms","An unimpacted outage results in canceled orders and disputes. How to manage the availability of your dishes across all platforms with a single click.","8 min","2026-06-04T21:00:00.000Z","operations","bg-feature-cyan","Operations",23.910634994506836,{"slug":41,"title":42,"excerpt":43,"readTime":11,"publishedAt":44,"categorySlug":45,"categoryColor":46,"categoryLabel":47,"relevance":48},"subway-france-histoire-2001-2024","Subway in France: 23 years since Paris 2001, the sandwich that knew how to establish itself","The first French Subway opened in Paris in 2001. Twenty-three years later, the chain has approximately 400 restaurants in France and has successfully found its place in the face of burgers, offering a \"fresh sandwich\" alternative that didn't exist before it.","2026-05-31T20:22:58.000Z","marques","bg-amber-500","Marques",21.26024055480957,{"slug":50,"title":51,"excerpt":52,"readTime":11,"publishedAt":53,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":54},"five-guys-burger-premium","Five Guys: no fridge, no timer, peanuts","Obama's favorite burger. The anti-marketing.","2025-09-24T00:00:00.000Z",19.86648178100586,{"slug":56,"title":57,"excerpt":58,"readTime":59,"publishedAt":60,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":61},"chipotle-fast-casual-pionnier","Chipotle: The Inventor of Fast-Casual","Eat fast, but eat fresh. The burrito revolution.","6 min","2026-01-31T00:00:00.000Z",17.240835189819336,{"slug":63,"title":64,"excerpt":65,"readTime":66,"publishedAt":67,"categorySlug":68,"categoryColor":69,"categoryLabel":70,"relevance":71},"commission-uber-eats-restaurant-france-pourcentage-2026","Commission Uber Eats restaurant France 2026 : exact percentage, hidden fees and strategies","Commission Uber Eats per package (Plus, Premium, Premium+), VAT, service fees, restaurant bonuses and concrete levers to reduce the total cost in 2026.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",17.06653594970703,{"prev":73,"next":76},{"slug":74,"title":75},"wifi-invite-securise-portail","Guest WiFi: Be aware of the Hadopi law and security.",{"slug":77,"title":78},"dark-kitchen-operations-quotidiennes","Daily operations of a dark kitchen: a practical guide"]