[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-upselling-plateformes-livraison":3,"blog-related-en-upselling-plateformes-livraison":19,"blog-neighbors-en-upselling-plateformes-livraison":68},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1209,596,"en","upselling-plateformes-livraison","Upselling techniques on delivery platforms","Upselling increases your average basket without any marketing effort. Here's how to configure it effectively.","Upselling (cross-selling) in delivery is done through the platform interface, not by a server. Therefore, it needs to be configured intelligently in your menu.\n\nModifiers are the first lever. For each dish, offer optional paid upgrades: larger size (+2 EUR), extra cheese (+1.50 EUR), bacon (+2 EUR). Conversion rate: 30-40%.\n\nSuggested articles appear when the customer adds a dish to the basket. Configure logical associations: burger -> fries, pizza -> drink, dish -> dessert.\n\nThe \"anchoring\" effect: place a premium dish at the top of the category (the most expensive). The subsequent dishes appear reasonable in comparison and sell better.\n\nUpselling is disguised as deals. The customer thinks they're saving money, but the total basket is higher than if they had ordered just one dish. It's a win-win.\n\nMeasure your average basket before and after each upselling modification. A good upselling increases the basket by 15 to 25% without decreasing the number of orders.","5 min","2026-01-15T00:00:00.000Z","2026-05-15T09:00:21.000Z",6,"rentabilite","bg-feature-purple","Profitability","\u003Cp>Upselling (cross-selling) in delivery is done through the platform interface, not by a server. Therefore, it needs to be configured intelligently in your menu.\u003C/p>\n\u003Cp>Modifiers are the first lever. For each dish, offer optional paid upgrades: larger size (+2 EUR), extra cheese (+1.50 EUR), bacon (+2 EUR). Conversion rate: 30-40%.\u003C/p>\n\u003Cp>Suggested articles appear when the customer adds a dish to the basket. Configure logical associations: burger -> fries, pizza -> drink, dish -> dessert.\u003C/p>\n\u003Cp>The “anchoring” effect: place a premium dish at the top of the category (the most expensive). The subsequent dishes appear reasonable in comparison and sell better.\u003C/p>\n\u003Cp>Upselling is disguised as deals. The customer thinks they’re saving money, but the total basket is higher than if they had ordered just one dish. It’s a win-win.\u003C/p>\n\u003Cp>Measure your average basket before and after each upselling modification. A good upselling increases the basket by 15 to 25% without decreasing the number of orders.\u003C/p>\n",[20,30,37,47,54,59],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"mentions-legales-obligatoires-prestataire-restaurant-france","Mandatory legal notices for a B2B SaaS provider in France (LCEN 2004)","What are the 9 elements a commercial website must display to be legal in France, and why their absence is a warning sign for any restaurateur about to sign a contract?","6 min","2026-05-13T00:00:00.000Z","conformite","bg-red-500","Compliance",119.88187408447266,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":36},"augmenter-panier-moyen-livraison","Increase the average order value for delivery: 9 tested and approved strategies by restaurateurs","Each additional euro of average basket impact directly on your profitability. Here are 9 concrete techniques to increase your average order value without increasing your fixed costs or forcing sales.","9 min","2026-02-13T00:00:00.000Z",115.23590087890625,{"slug":38,"title":39,"excerpt":40,"readTime":41,"publishedAt":42,"categorySlug":43,"categoryColor":44,"categoryLabel":45,"relevance":46},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.","10 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",68.30049896240234,{"slug":48,"title":49,"excerpt":50,"readTime":51,"publishedAt":52,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":53},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","8 min","2025-11-10T00:00:00.000Z",65.70455932617188,{"slug":55,"title":56,"excerpt":57,"readTime":34,"publishedAt":42,"categorySlug":43,"categoryColor":44,"categoryLabel":45,"relevance":58},"uber-eats-vs-deliveroo-vs-just-eat-comparatif-restaurateurs","Uber Eats vs Deliveroo vs Just Eat: Which platform to choose in 2026","Commissions, visibility, support, restoration tools: detailed comparison of the three largest delivery platforms in France to help restaurateurs choose.",55.99795150756836,{"slug":60,"title":61,"excerpt":62,"readTime":41,"publishedAt":63,"categorySlug":64,"categoryColor":65,"categoryLabel":66,"relevance":67},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","2025-10-08T00:00:00.000Z","livraison","bg-feature-green","Delivery",54.91024398803711,{"prev":69,"next":72},{"slug":70,"title":71},"sous-vide-basse-temperature-tech","Sous-vide cooking and low temperature: technological precision",{"slug":73,"title":74},"optimiser-fiches-google-business-restaurant","Optimize your Google Business Profile for delivery"]