[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-uber-eats-boost-restaurant":3,"blog-related-en-uber-eats-boost-restaurant":19,"blog-neighbors-en-uber-eats-boost-restaurant":67},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1201,588,"en","uber-eats-boost-restaurant","Uber Eats Boost: How do paid promotions work and when to use them","Uber Eats offers several advertising tools to increase the visibility of your restaurant. Are they profitable? How to configure them to maximize your ROI? A practical guide for restaurateurs.","Uber Eats Marketplace Ads is the advertising system for the platform that allows restaurants to pay to appear at the top of search results or in premium placements. It’s a powerful tool, but it must be used intelligently, otherwise it risks becoming an expense without a clear ROI. In 2025, click costs on Uber Eats Ads range from €0.30 to €1.20 depending on category and competition in your area.\n\nThe available formats are Sponsored Listings (your restaurant appears in first position in its category with the mention \"Sponsored\"), Homepage Banners (a banner on the homepage during the search for a type of cuisine), and Search Ads (appearance during specific keywords). Sponsored Listings are the simplest and most measurable entry point for small restaurants.\n\nTo evaluate the profitability of a campaign, you need to know your cost per acquisition (CPA). If you spend 50 euros on advertising and generate 20 additional orders, your CPA is 2.50 euros per order. Is it profitable? It depends on your average order value and your margin. For an average order value of 25 euros with a net margin of 30% (i.e., 7.50 euros), a CPA of 2.50 euros is perfectly acceptable. For an average order value of 15 euros with a 20% margin, the same CPA would be too high.\n\nThe optimal times to activate Boost are: the launch of a new restaurant (to generate initial reviews and a customer base), periods of low activity to compensate for a lack of organic orders, key periods of the year (Valentine's Day, Father's Day, World Cup), and when introducing a new signature dish that you want to promote quickly.\n\nConfigure your campaign by setting a strict daily budget (start with 5-10 euros per day) and selecting only the periods when your kitchen is at its maximum production capacity. It’s pointless to generate extra orders if you can’t handle them properly. Gradually increase your budget based on measured results.\n\nThe less expensive alternative: promotions directly offered to customers (a 20% discount on the first order, free delivery on Wednesdays, etc.) are less visible than Ads but often have a better ROI for well-rated restaurants. The combination of an attractive promotion and good organic ranking often beats an Ads campaign for a restaurant with an average rating. Invest first in your quality, then in advertising.","8 min","2026-01-25T00:00:00.000Z","2026-05-15T09:00:20.000Z",1,"livraison","bg-feature-green","Delivery","\u003Cp>Uber Eats Marketplace Ads is the advertising system for the platform that allows restaurants to pay to appear at the top of search results or in premium placements. It’s a powerful tool, but it must be used intelligently, otherwise it risks becoming an expense without a clear ROI. In 2025, click costs on Uber Eats Ads range from €0.30 to €1.20 depending on category and competition in your area.\u003C/p>\n\u003Cp>The available formats are Sponsored Listings (your restaurant appears in first position in its category with the mention “Sponsored”), Homepage Banners (a banner on the homepage during the search for a type of cuisine), and Search Ads (appearance during specific keywords). Sponsored Listings are the simplest and most measurable entry point for small restaurants.\u003C/p>\n\u003Cp>To evaluate the profitability of a campaign, you need to know your cost per acquisition (CPA). If you spend 50 euros on advertising and generate 20 additional orders, your CPA is 2.50 euros per order. Is it profitable? It depends on your average order value and your margin. For an average order value of 25 euros with a net margin of 30% (i.e., 7.50 euros), a CPA of 2.50 euros is perfectly acceptable. For an average order value of 15 euros with a 20% margin, the same CPA would be too high.\u003C/p>\n\u003Cp>The optimal times to activate Boost are: the launch of a new restaurant (to generate initial reviews and a customer base), periods of low activity to compensate for a lack of organic orders, key periods of the year (Valentine’s Day, Father’s Day, World Cup), and when introducing a new signature dish that you want to promote quickly.\u003C/p>\n\u003Cp>Configure your campaign by setting a strict daily budget (start with 5-10 euros per day) and selecting only the periods when your kitchen is at its maximum production capacity. It’s pointless to generate extra orders if you can’t handle them properly. Gradually increase your budget based on measured results.\u003C/p>\n\u003Cp>The less expensive alternative: promotions directly offered to customers (a 20% discount on the first order, free delivery on Wednesdays, etc.) are less visible than Ads but often have a better ROI for well-rated restaurants. The combination of an attractive promotion and good organic ranking often beats an Ads campaign for a restaurant with an average rating. Invest first in your quality, then in advertising.\u003C/p>\n",[20,30,37,46,56,61],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"commission-deliveroo-restaurant-france-pourcentage-2026","Commission Deliveroo restaurant France 2026 : exact percentage, hidden fees, how to reduce","Everything about the Deliveroo commission in France for restaurants in 2026: percentage per plan (Lite, Plus, Premium), hidden fees, numbered examples and strategies to reduce it.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",92.0118179321289,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":36},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","10 min","2025-10-08T00:00:00.000Z",89.7674560546875,{"slug":38,"title":39,"excerpt":40,"readTime":11,"publishedAt":41,"categorySlug":42,"categoryColor":43,"categoryLabel":44,"relevance":45},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","2025-11-10T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",73.99274444580078,{"slug":47,"title":48,"excerpt":49,"readTime":50,"publishedAt":51,"categorySlug":52,"categoryColor":53,"categoryLabel":54,"relevance":55},"meilleurs-logiciels-caisse-restaurant-2026","The 10 best restaurant POS software in 2026","Zelty, Innovorder, Popina, Cashpad, SumUp, Lightspeed, L'Addition, Square, Tactill, Zettle: A complete comparison of restaurant POS software for 2026.","12 min","2025-12-11T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",71.58890533447266,{"slug":57,"title":58,"excerpt":59,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":60},"commission-uber-eats-restaurant-france-pourcentage-2026","Commission Uber Eats restaurant France 2026 : exact percentage, hidden fees and strategies","Commission Uber Eats per package (Plus, Premium, Premium+), VAT, service fees, restaurant bonuses and concrete levers to reduce the total cost in 2026.",71.01891326904297,{"slug":62,"title":63,"excerpt":64,"readTime":11,"publishedAt":65,"categorySlug":52,"categoryColor":53,"categoryLabel":54,"relevance":66},"rushour-avis-restaurateurs-guide-complet-2026","RusHour reviews 2026: a complete guide for restaurateurs (features, prices, alternatives)","Detailed review of RusHour in 2026: positioning, strengths, POS integrations, Boost'R concierge service, price level and comparison with transparent market alternatives.","2026-05-07T00:00:00.000Z",66.36133575439453,{"prev":68,"next":71},{"slug":69,"title":70},"travail-dimanche-majoration","Working on Sundays: double pay or not?",{"slug":72,"title":73},"personal-branding-chef","Chef Star: How Personal Branding Fills the Room"]