[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-strategies-cross-selling-upselling-livraison":3,"blog-related-en-strategies-cross-selling-upselling-livraison":19,"blog-neighbors-en-strategies-cross-selling-upselling-livraison":67},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1164,551,"en","strategies-cross-selling-upselling-livraison","Cross-selling and upselling strategies in delivery","Increase your average order value with sales techniques adapted to platforms.","The average basket is a key driver of profitability. With the same fixed costs (packaging, preparation), an order of 25 euros is significantly more profitable than an order of 15 euros. Cross-selling and upselling allow you to increase this amount naturally.\n\nOn platforms, cross-selling is done through the \"Additional Items\" or \"Accompaniments\" section. Systematically propose: drinks, desserts, extra sauces, and portioned fries. These items with high margins boost the average ticket without complicating preparation.\n\nUpselling involves offering an improved version of the chosen dish. Offer \"XL\" or \"Maxi\" options with a supplement of 2-3 euros. The additional cost in ingredients is often minimal, but the additional margin is significant.\n\nMenus and packages are a powerful upselling tool. A \"Dish + Drink + Dessert\" menu with a slight discount encourages customers to order more. Make sure the package remains profitable despite the discount.\n\nCarefully craft the descriptions of your supplementary articles. “Homemade Italian coffee tiramisu” sells better than “Dessert of the day.” Add photos for each option. Articles with photos sell 30% more than those without a visual.","8 min","2026-01-11T00:00:00.000Z","2026-05-15T09:00:13.000Z",6,"rentabilite","bg-feature-purple","Profitability","\u003Cp>The average basket is a key driver of profitability. With the same fixed costs (packaging, preparation), an order of 25 euros is significantly more profitable than an order of 15 euros. Cross-selling and upselling allow you to increase this amount naturally.\u003C/p>\n\u003Cp>On platforms, cross-selling is done through the “Additional Items” or “Accompaniments” section. Systematically propose: drinks, desserts, extra sauces, and portioned fries. These items with high margins boost the average ticket without complicating preparation.\u003C/p>\n\u003Cp>Upselling involves offering an improved version of the chosen dish. Offer “XL” or “Maxi” options with a supplement of 2-3 euros. The additional cost in ingredients is often minimal, but the additional margin is significant.\u003C/p>\n\u003Cp>Menus and packages are a powerful upselling tool. A “Dish + Drink + Dessert” menu with a slight discount encourages customers to order more. Make sure the package remains profitable despite the discount.\u003C/p>\n\u003Cp>Carefully craft the descriptions of your supplementary articles. “Homemade Italian coffee tiramisu” sells better than “Dessert of the day.” Add photos for each option. Articles with photos sell 30% more than those without a visual.\u003C/p>\n",[20,27,33,43,53,62],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":26},"augmenter-panier-moyen-livraison","Increase the average order value for delivery: 9 tested and approved strategies by restaurateurs","Each additional euro of average basket impact directly on your profitability. Here are 9 concrete techniques to increase your average order value without increasing your fixed costs or forcing sales.","9 min","2026-02-13T00:00:00.000Z",143.2086181640625,{"slug":28,"title":29,"excerpt":30,"readTime":11,"publishedAt":31,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":32},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","2025-11-10T00:00:00.000Z",107.36439514160156,{"slug":34,"title":35,"excerpt":36,"readTime":37,"publishedAt":38,"categorySlug":39,"categoryColor":40,"categoryLabel":41,"relevance":42},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","10 min","2025-10-08T00:00:00.000Z","livraison","bg-feature-green","Delivery",77.27635192871094,{"slug":44,"title":45,"excerpt":46,"readTime":47,"publishedAt":48,"categorySlug":49,"categoryColor":50,"categoryLabel":51,"relevance":52},"prix-psychologique-menu","Psychology of prices in a restaurant menu: techniques to maximize perceived value","The price you display is just as important as the price itself. Anchoring techniques, round vs. decimal prices, visual presentation: psychological pricing strategies applied to restaurants.","7 min","2025-11-22T00:00:00.000Z","menus","bg-feature-orange","Menus",76.18660736083984,{"slug":54,"title":55,"excerpt":56,"readTime":37,"publishedAt":57,"categorySlug":58,"categoryColor":59,"categoryLabel":60,"relevance":61},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",73.76603698730469,{"slug":63,"title":64,"excerpt":65,"readTime":24,"publishedAt":57,"categorySlug":58,"categoryColor":59,"categoryLabel":60,"relevance":66},"uber-eats-vs-deliveroo-vs-just-eat-comparatif-restaurateurs","Uber Eats vs Deliveroo vs Just Eat: Which platform to choose in 2026","Commissions, visibility, support, restoration tools: detailed comparison of the three largest delivery platforms in France to help restaurateurs choose.",70.56100463867188,{"prev":68,"next":71},{"slug":69,"title":70},"tendances-livraison-2024-restaurateurs","Key delivery trends for restaurants in 2024",{"slug":72,"title":73},"influenceurs-food-collaboration","Working with Food Influencers: A Guide"]