[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-strategie-prix-livraison-restaurant":3,"blog-related-en-strategie-prix-livraison-restaurant":19,"blog-neighbors-en-strategie-prix-livraison-restaurant":67},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1163,550,"en","strategie-prix-livraison-restaurant","Pricing strategies on platforms: how to remain profitable","With a commission of 25 to 30%, setting prices on platforms is a balancing act. Here's the method.","The issue of pricing on platforms divides restaurateurs. Some apply the same prices as in the dining room, while others increase them by 20 to 30%. Both approaches have advantages and disadvantages.\n\nOverages are permitted by the contracts of the platforms. Uber Eats and Deliveroo do not impose a price parity. You are free to set your prices as you wish.\n\nThe recommended method: calculate your actual food cost for each dish (ingredients + packaging + labor cost). Add the platform commission. Apply your target margin. The final price is often 15-25% higher than in the dining room.\n\nPay attention to psychological thresholds. A burger selling for 14.90 EUR sells much better than one selling for 15.10 EUR. Adjust your portions or ingredients to stay below important thresholds (10, 15, 20 EUR).\n\nThe formulas and menus are your main lever. A burger + fries + drink combo for 18.90 EUR is more attractive than the items sold separately at 22 EUR, and you better manage your overall margin.\n\nTest your prices for 2 weeks before freezing them. Increase by 5% and observe the impact on volume. If orders decrease by less than 5%, the increase is profitable.\n\nTemporary promotions (free delivery, -20% on a dish) should not become permanent. Use them to attract new customers, not to artificially maintain a volume.","8 min","2026-01-01T00:00:00.000Z","2026-05-15T09:00:13.000Z",6,"rentabilite","bg-feature-purple","Profitability","\u003Cp>The issue of pricing on platforms divides restaurateurs. Some apply the same prices as in the dining room, while others increase them by 20 to 30%. Both approaches have advantages and disadvantages.\u003C/p>\n\u003Cp>Overages are permitted by the contracts of the platforms. Uber Eats and Deliveroo do not impose a price parity. You are free to set your prices as you wish.\u003C/p>\n\u003Cp>The recommended method: calculate your actual food cost for each dish (ingredients + packaging + labor cost). Add the platform commission. Apply your target margin. The final price is often 15-25% higher than in the dining room.\u003C/p>\n\u003Cp>Pay attention to psychological thresholds. A burger selling for 14.90 EUR sells much better than one selling for 15.10 EUR. Adjust your portions or ingredients to stay below important thresholds (10, 15, 20 EUR).\u003C/p>\n\u003Cp>The formulas and menus are your main lever. A burger + fries + drink combo for 18.90 EUR is more attractive than the items sold separately at 22 EUR, and you better manage your overall margin.\u003C/p>\n\u003Cp>Test your prices for 2 weeks before freezing them. Increase by 5% and observe the impact on volume. If orders decrease by less than 5%, the increase is profitable.\u003C/p>\n\u003Cp>Temporary promotions (free delivery, -20% on a dish) should not become permanent. Use them to attract new customers, not to artificially maintain a volume.\u003C/p>\n",[20,30,35,42,48,58],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"commission-deliveroo-restaurant-france-pourcentage-2026","Commission Deliveroo restaurant France 2026 : exact percentage, hidden fees, how to reduce","Everything about the Deliveroo commission in France for restaurants in 2026: percentage per plan (Lite, Plus, Premium), hidden fees, numbered examples and strategies to reduce it.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",60.99883270263672,{"slug":31,"title":32,"excerpt":33,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":34},"commission-uber-eats-restaurant-france-pourcentage-2026","Commission Uber Eats restaurant France 2026 : exact percentage, hidden fees and strategies","Commission Uber Eats per package (Plus, Premium, Premium+), VAT, service fees, restaurant bonuses and concrete levers to reduce the total cost in 2026.",54.384552001953125,{"slug":36,"title":37,"excerpt":38,"readTime":39,"publishedAt":40,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":41},"tarification-livraison-guide-pratique","How to tariff your dishes for delivery: a practical guide","Delivery pricing follows different rules than the venue. Calculation method and concrete examples.","6 min","2026-03-06T00:00:00.000Z",52.7452392578125,{"slug":43,"title":44,"excerpt":45,"readTime":46,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":47},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.","10 min",51.50254440307617,{"slug":49,"title":50,"excerpt":51,"readTime":52,"publishedAt":53,"categorySlug":54,"categoryColor":55,"categoryLabel":56,"relevance":57},"prix-psychologique-menu","Psychology of prices in a restaurant menu: techniques to maximize perceived value","The price you display is just as important as the price itself. Anchoring techniques, round vs. decimal prices, visual presentation: psychological pricing strategies applied to restaurants.","7 min","2025-11-22T00:00:00.000Z","menus","bg-feature-orange","Menus",50.716644287109375,{"slug":59,"title":60,"excerpt":61,"readTime":52,"publishedAt":62,"categorySlug":63,"categoryColor":64,"categoryLabel":65,"relevance":66},"rushour-prix-tarifs-comparaison-restaurateurs-2026","RusHour prices 2026: rates, quotes and comparison with transparent alternatives","RusHour operates on quotes: no public pricing grid in 2026. Decryption of the pricing model of the three offers (Orders, Boost'R, Direct) and comparison with displayed-price solutions.","2026-05-07T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",47.849342346191406,{"prev":68,"next":71},{"slug":69,"title":70},"teletravail-restauration-administratif","Remote work in the restaurant industry: an impossible mission?",{"slug":72,"title":73},"loyer-restaurant-ratio","The effort rate: what is the maximum rent for your restaurant?"]