[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-storytelling-restaurant-marque":3,"blog-related-en-storytelling-restaurant-marque":19,"blog-neighbors-en-storytelling-restaurant-marque":73},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1160,547,"en","storytelling-restaurant-marque","Storytelling: how to tell your restaurant’s story","People don't just buy food, they buy a story. What's yours?","The “Why” (Simon Sinek). Why did you open this restaurant? Out of a passion for your grandmother’s cooking? To change street food? To create a place of life?\n\nHuman at the center. Talk about your producers, your chef, your servers. Put faces on the dishes. Humans connect with humans.\n\nThe authenticity of the rafts. Telling (with humor) a failure or difficulty makes your brand likable and real. Perfection is boring.\n\nYour voice tone. Are you funny and quirky? Serious and gastronomic? Warm and family-oriented? Define your editorial line and stick to it across all channels.\n\nConsistency. Your story should be found in the plate, in the decor, in the servers' attire, and in your Instagram posts.","7 min","2026-02-25T00:00:00.000Z","2026-05-15T09:00:12.000Z",11,"marketing-digital","bg-blue-500","Digital Marketing","\u003Cp>The “Why” (Simon Sinek). Why did you open this restaurant? Out of a passion for your grandmother’s cooking? To change street food? To create a place of life?\u003C/p>\n\u003Cp>Human at the center. Talk about your producers, your chef, your servers. Put faces on the dishes. Humans connect with humans.\u003C/p>\n\u003Cp>The authenticity of the rafts. Telling (with humor) a failure or difficulty makes your brand likable and real. Perfection is boring.\u003C/p>\n\u003Cp>Your voice tone. Are you funny and quirky? Serious and gastronomic? Warm and family-oriented? Define your editorial line and stick to it across all channels.\u003C/p>\n\u003Cp>Consistency. Your story should be found in the plate, in the decor, in the servers’ attire, and in your Instagram posts.\u003C/p>\n",[20,30,40,45,54,63],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","10 min","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",64.34278106689453,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"commission-deliveroo-restaurant-france-pourcentage-2026","Commission Deliveroo restaurant France 2026 : exact percentage, hidden fees, how to reduce","Everything about the Deliveroo commission in France for restaurants in 2026: percentage per plan (Lite, Plus, Premium), hidden fees, numbered examples and strategies to reduce it.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",41.432559967041016,{"slug":41,"title":42,"excerpt":43,"readTime":24,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":44},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.",40.35346984863281,{"slug":46,"title":47,"excerpt":48,"readTime":49,"publishedAt":35,"categorySlug":50,"categoryColor":51,"categoryLabel":52,"relevance":53},"haccp-pour-les-nuls-guide-complet-restaurant-2026","HACCP for Dummies: A Complete Guide for Restaurants in 2026 (method, principles, controls, connected solutions)","HACCP Explained Simply for Restaurateurs: 7 Principles, Practical Implementation, Mandatory Records, Deep-Fat Fryers, Connected Thermometers, Preparing a Sanitary Control for 2026.","14 min","reglementation","bg-amber-600","Regulation",32.3468017578125,{"slug":55,"title":56,"excerpt":57,"readTime":11,"publishedAt":58,"categorySlug":59,"categoryColor":60,"categoryLabel":61,"relevance":62},"optimiser-fiche-just-eat","Optimize your Just Eat profile in 2025: the 7 levers to improve your visibility","Just Eat is France’s 3rd largest delivery platform but is underutilized by many restaurateurs. Here are 7 concrete optimizations to improve your ranking and conversions on the platform.","2025-11-11T00:00:00.000Z","livraison","bg-feature-green","Delivery",32.03520965576172,{"slug":64,"title":65,"excerpt":66,"readTime":67,"publishedAt":68,"categorySlug":69,"categoryColor":70,"categoryLabel":71,"relevance":72},"ingenierie-menu-principes-fondamentaux","Menu engineering: fundamental principles for restaurateurs","Menu engineering is a science that combines consumer psychology and financial analysis.","8 min","2026-01-30T00:00:00.000Z","menus","bg-feature-orange","Menus",31.123769760131836,{"prev":74,"next":77},{"slug":75,"title":76},"sweetgreen-salade-tech","Sweetgreen: Treating salad like a tech startup",{"slug":78,"title":79},"gordon-ramsay-media","Gordon Ramsay: The Empire of Fury"]