[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-starbucks-troisieme-lieu":3,"blog-related-en-starbucks-troisieme-lieu":19,"blog-neighbors-en-starbucks-troisieme-lieu":70},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1159,546,"en","starbucks-troisieme-lieu","Starbucks and the concept of the \"Third Place\"","Neither the house, nor the office. The place where one feels good.","Howard Schultz brought the Italian espresso bar to the USA.\n\nCoffee is secondary, it’s the experience that matters. Comfortable armchairs, Wi-Fi, a name on the cup.\n\nExtreme customization: \"Twenty Soy Hazelnut Latte no foam\". The customer feels unique.\n\nBarista Training: They are \"partners\" (shareholders), have health insurance. Strong commitment.\n\nThe mobile app: the most powerful loyalty program in the world (a disguised bank).","6 min","2025-10-11T00:00:00.000Z","2026-05-15T09:00:12.000Z",7,"success-stories","bg-pink-500","Success Stories","\u003Cp>Howard Schultz brought the Italian espresso bar to the USA.\u003C/p>\n\u003Cp>Coffee is secondary, it’s the experience that matters. Comfortable armchairs, Wi-Fi, a name on the cup.\u003C/p>\n\u003Cp>Extreme customization: “Twenty Soy Hazelnut Latte no foam”. The customer feels unique.\u003C/p>\n\u003Cp>Barista Training: They are “partners” (shareholders), have health insurance. Strong commitment.\u003C/p>\n\u003Cp>The mobile app: the most powerful loyalty program in the world (a disguised bank).\u003C/p>\n",[20,30,40,47,56,63],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","10 min","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",59.55250930786133,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"otacos-france-histoire-2007-grenoble","O'Tacos: the story of a French success story born in Grenoble in 2007","Born in a small Grenoble shop in 2007, O'Tacos invented a hybrid concept (wrap, fries, cheese sauce) and conquered the market in less than 15 years with approximately 350 restaurants in France and internationally.","5 min","2026-05-31T20:34:34.000Z","marques","bg-amber-500","Marques",54.54267883300781,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":46},"meilleures-integrations-pos-livraison-2026","Top POS integrations + delivery in 2026","Zelty and Uber Eats, Innovorder and Deliveroo, Lightspeed and Just Eat: discover the best POS + delivery platform combinations for your restaurant.","9 min","2025-09-28T00:00:00.000Z",35.65944290161133,{"slug":48,"title":49,"excerpt":50,"readTime":24,"publishedAt":51,"categorySlug":52,"categoryColor":53,"categoryLabel":54,"relevance":55},"intelligence-artificielle-restaurant-livraison-2026","Artificial intelligence serving the restaurant delivery sector: what's changing in 2026","Demand forecasting, sales analysis, dispute detection: what does AI actually do in a delivery restaurant, beyond the promises?","2026-06-04T15:00:00.000Z","technologie","bg-indigo-600","Technology",34.240108489990234,{"slug":57,"title":58,"excerpt":59,"readTime":60,"publishedAt":61,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":62},"otter-vs-fooderise-comparatif-detaille-2026","Otter (tryotter.com) vs Fooderise in 2026: a complete comparison, prices, features and commitment","Otter has 275,000 clients but also 24 months of engagement. Fooderise is no-commitment, GDPR compliant, and all-in-one. Which solution should you really choose?","14 min","2026-05-01T00:00:00.000Z",31.330415725708008,{"slug":64,"title":65,"excerpt":66,"readTime":67,"publishedAt":68,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":69},"meilleurs-logiciels-caisse-restaurant-2026","The 10 best restaurant POS software in 2026","Zelty, Innovorder, Popina, Cashpad, SumUp, Lightspeed, L'Addition, Square, Tactill, Zettle: A complete comparison of restaurant POS software for 2026.","12 min","2025-12-11T00:00:00.000Z",31.263742446899414,{"prev":71,"next":74},{"slug":72,"title":73},"vendre-son-restaurant-valorisation","Valuation: How much is my restaurant worth?",{"slug":75,"title":76},"avis-video-temoignage-client","The video testimony: the ultimate social proof"]