[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-red-bull-marketing-boisson":3,"blog-related-en-red-bull-marketing-boisson":19,"blog-neighbors-en-red-bull-marketing-boisson":67},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1103,489,"en","red-bull-marketing-boisson","Red Bull: a marketing box that sells cans.","They don't make the beverage (outsourced). They make extreme content.","Dietrich Mateschitz discovered the drink in Thailand.\n\nSponsoring F1, Parachuting, Extreme Sports. \"Give Wings.\"\n\nHuge volume on a product water+sugar+caffeine.\n\nHair distribution: Present in bars, clubs, and stations around the world.","5 min","2025-11-28T00:00:00.000Z","2026-05-15T09:00:04.000Z",7,"success-stories","bg-pink-500","Success Stories","\u003Cp>Dietrich Mateschitz discovered the drink in Thailand.\u003C/p>\n\u003Cp>Sponsoring F1, Parachuting, Extreme Sports. “Give Wings.”\u003C/p>\n\u003Cp>Huge volume on a product water+sugar+caffeine.\u003C/p>\n\u003Cp>Hair distribution: Present in bars, clubs, and stations around the world.\u003C/p>\n",[20,30,37,47,53,61],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","10 min","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",24.25794219970703,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":36},"menuboard-digital-restaurant-guide","MenuBoard digital : why and how to equip","Dynamic displays, centralized menu management, sales impact: a complete guide to the digital menu board for restaurants.","7 min","2025-09-08T00:00:00.000Z",23.789125442504883,{"slug":38,"title":39,"excerpt":40,"readTime":41,"publishedAt":42,"categorySlug":43,"categoryColor":44,"categoryLabel":45,"relevance":46},"ingenierie-menu-principes-fondamentaux","Menu engineering: fundamental principles for restaurateurs","Menu engineering is a science that combines consumer psychology and financial analysis.","8 min","2026-01-30T00:00:00.000Z","menus","bg-feature-orange","Menus",20.31007957458496,{"slug":48,"title":49,"excerpt":50,"readTime":34,"publishedAt":51,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":52},"rushour-prix-tarifs-comparaison-restaurateurs-2026","RusHour prices 2026: rates, quotes and comparison with transparent alternatives","RusHour operates on quotes: no public pricing grid in 2026. Decryption of the pricing model of the three offers (Orders, Boost'R, Direct) and comparison with displayed-price solutions.","2026-05-07T00:00:00.000Z",20.301244735717773,{"slug":54,"title":55,"excerpt":56,"readTime":41,"publishedAt":57,"categorySlug":58,"categoryColor":59,"categoryLabel":58,"relevance":60},"checklist-verifier-editeur-pos-tient-promesses-12-points","How to check if a POS editor keeps its promises: a 12-point checklist before signing","An operational checklist for auditing a restaurant solution vendor before signing: live demos of integrations, contactable references, status page, official stores, terms and conditions. Applicable to Fooderise as well as its competitors.","2026-04-20T00:00:00.000Z","tech","bg-indigo-600",18.778902053833008,{"slug":62,"title":63,"excerpt":64,"readTime":41,"publishedAt":65,"categorySlug":43,"categoryColor":44,"categoryLabel":45,"relevance":66},"description-plat-optimise","Write a dish description that sells: a complete guide with examples for delivery restaurants","A well-written dish description can increase sales by 20 to 40%. Here’s the SAVA method (Sensory, Authentic, Value, Action) and 15 concrete examples to transform your descriptions.","2025-11-09T00:00:00.000Z",18.598350524902344,{"prev":68,"next":71},{"slug":69,"title":70},"waffle-house-resilience","Waffle House Index: When FEMA Uses a Restaurant to Measure Hurricanes",{"slug":72,"title":73},"formation-langue-ia-staff","Instant translation for foreign staff"]