[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-publicite-facebook-instagram-ads-restaurant":3,"blog-related-en-publicite-facebook-instagram-ads-restaurant":19,"blog-neighbors-en-publicite-facebook-instagram-ads-restaurant":77},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1094,480,"en","publicite-facebook-instagram-ads-restaurant","Facebook & Instagram Ads: Targeting customers around you","For a few euros a day, reach people who live or work within 1km of your restaurant.","Localized advertising is formidable. You can target a 1km radius around your address. It’s pointless to pay to be seen at the other end of the city.\n\nTarget by interests: \"Pizza\", \"Sushi\", \"Vegetarian\". Facebook knows its users' culinary tastes.\n\nRetargeting (remarketing). Show your ads to people who have already visited your website or interacted with your Instagram account. They already know you, and they are easier to convince.\n\nOffer exclusive deals. \"Show this ad to get a free coffee.\" This allows us to measure the concrete impact of the restaurant campaign.\n\nTest multiple visuals. A photo of a burger versus a photo of the team. Let the algorithm optimize and allocate the budget to the one that performs best.","7 min","2026-02-12T00:00:00.000Z","2026-05-15T09:00:02.000Z",11,"marketing-digital","bg-blue-500","Digital Marketing","\u003Cp>Localized advertising is formidable. You can target a 1km radius around your address. It’s pointless to pay to be seen at the other end of the city.\u003C/p>\n\u003Cp>Target by interests: “Pizza”, “Sushi”, “Vegetarian”. Facebook knows its users’ culinary tastes.\u003C/p>\n\u003Cp>Retargeting (remarketing). Show your ads to people who have already visited your website or interacted with your Instagram account. They already know you, and they are easier to convince.\u003C/p>\n\u003Cp>Offer exclusive deals. “Show this ad to get a free coffee.” This allows us to measure the concrete impact of the restaurant campaign.\u003C/p>\n\u003Cp>Test multiple visuals. A photo of a burger versus a photo of the team. Let the algorithm optimize and allocate the budget to the one that performs best.\u003C/p>\n",[20,30,40,50,58,67],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"uber-eats-boost-restaurant","Uber Eats Boost: How do paid promotions work and when to use them","Uber Eats offers several advertising tools to increase the visibility of your restaurant. Are they profitable? How to configure them to maximize your ROI? A practical guide for restaurateurs.","8 min","2026-01-25T00:00:00.000Z","livraison","bg-feature-green","Delivery",57.713172912597656,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"fideliser-clients-livraison-recuperer-donnee-2026","Loyalizing customers, delivery, and retrieving customer data in 2026","Delivered through platforms, the customer belongs to the platform, not to you. How to build a direct relationship and recover your customer data.","9 min","2026-06-03T15:00:00.000Z","marketing","bg-feature-blue","Marketing",46.38206481933594,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":46,"categoryColor":47,"categoryLabel":48,"relevance":49},"commission-deliveroo-restaurant-france-pourcentage-2026","Commission Deliveroo restaurant France 2026 : exact percentage, hidden fees, how to reduce","Everything about the Deliveroo commission in France for restaurants in 2026: percentage per plan (Lite, Plus, Premium), hidden fees, numbered examples and strategies to reduce it.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",44.87250518798828,{"slug":51,"title":52,"excerpt":53,"readTime":24,"publishedAt":54,"categorySlug":55,"categoryColor":56,"categoryLabel":55,"relevance":57},"checklist-verifier-editeur-pos-tient-promesses-12-points","How to check if a POS editor keeps its promises: a 12-point checklist before signing","An operational checklist for auditing a restaurant solution vendor before signing: live demos of integrations, contactable references, status page, official stores, terms and conditions. Applicable to Fooderise as well as its competitors.","2026-04-20T00:00:00.000Z","tech","bg-indigo-600",43.23603439331055,{"slug":59,"title":60,"excerpt":61,"readTime":34,"publishedAt":62,"categorySlug":63,"categoryColor":64,"categoryLabel":65,"relevance":66},"cout-caisse-enregistreuse-restaurant-2026","How much does a restaurant cash register cost in 2026?","Free with Square for over 119 euros with Lightspeed: discover the true cost of a restaurant POS system in 2026, including hidden fees.","2025-09-15T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",43.198062896728516,{"slug":68,"title":69,"excerpt":70,"readTime":71,"publishedAt":72,"categorySlug":73,"categoryColor":74,"categoryLabel":75,"relevance":76},"meilleurs-logiciels-caisse-restaurant-2026","The 10 best restaurant POS software in 2026","Zelty, Innovorder, Popina, Cashpad, SumUp, Lightspeed, L'Addition, Square, Tactill, Zettle: A complete comparison of restaurant POS software for 2026.","12 min","2025-12-11T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",40.490684509277344,{"prev":78,"next":81},{"slug":79,"title":80},"street-food-italienne-focaccia","Italian Street Food: Beyond Pizza",{"slug":82,"title":83},"augmenter-panier-moyen-livraison","Increase the average order value for delivery: 9 tested and approved strategies by restaurateurs"]