[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-promotions-plateformes-quand-comment-utiliser":3,"blog-related-en-promotions-plateformes-quand-comment-utiliser":19,"blog-neighbors-en-promotions-plateformes-quand-comment-utiliser":66},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1093,479,"en","promotions-plateformes-quand-comment-utiliser","Promotions on platforms: when and how to use them","Strategic guide for using Uber Eats and Deliveroo promotions without sacrificing your profitability.","Promotions are a powerful tool to boost your visibility and attract new clients. However, if misused, they can erode your margins without generating loyalty. The key is a strategic and calculated approach.\n\nThe types of promotions available vary depending on the platform: percentage discount, free item from a certain amount, free delivery, fixed-price menu. Each type has its advantages and disadvantages. Evaluate the financial impact systematically before committing.\n\nThe best time to launch a promotion is during your initial signup on a platform (to gain visibility quickly), when launching a new dish, or during slow periods to generate additional volume.\n\nCalculate the actual cost of each promotion. An offer of \"20% off\" on a dish costs 3 euros per order. If the promotion generates 50 additional orders, the total cost is 150 euros. How many of these customers will return without the promotion? That’s the key question.\n\nLimit the duration of your promotions. A permanent offer is no longer a promotion; it’s a price. Temporary promotions (3 to 7 days) create a sense of urgency and limit the financial impact. Alternate offers to maintain interest without habituating customers to discounts.","8 min","2025-12-07T00:00:00.000Z","2026-05-15T09:00:02.000Z",16,"marketing","bg-feature-blue","Marketing","\u003Cp>Promotions are a powerful tool to boost your visibility and attract new clients. However, if misused, they can erode your margins without generating loyalty. The key is a strategic and calculated approach.\u003C/p>\n\u003Cp>The types of promotions available vary depending on the platform: percentage discount, free item from a certain amount, free delivery, fixed-price menu. Each type has its advantages and disadvantages. Evaluate the financial impact systematically before committing.\u003C/p>\n\u003Cp>The best time to launch a promotion is during your initial signup on a platform (to gain visibility quickly), when launching a new dish, or during slow periods to generate additional volume.\u003C/p>\n\u003Cp>Calculate the actual cost of each promotion. An offer of “20% off” on a dish costs 3 euros per order. If the promotion generates 50 additional orders, the total cost is 150 euros. How many of these customers will return without the promotion? That’s the key question.\u003C/p>\n\u003Cp>Limit the duration of your promotions. A permanent offer is no longer a promotion; it’s a price. Temporary promotions (3 to 7 days) create a sense of urgency and limit the financial impact. Alternate offers to maintain interest without habituating customers to discounts.\u003C/p>\n",[20,30,39,49,54,61],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"commission-deliveroo-restaurant-france-pourcentage-2026","Commission Deliveroo restaurant France 2026 : exact percentage, hidden fees, how to reduce","Everything about the Deliveroo commission in France for restaurants in 2026: percentage per plan (Lite, Plus, Premium), hidden fees, numbered examples and strategies to reduce it.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",68.73167419433594,{"slug":31,"title":32,"excerpt":33,"readTime":11,"publishedAt":34,"categorySlug":35,"categoryColor":36,"categoryLabel":37,"relevance":38},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","2025-11-10T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",64.75678253173828,{"slug":40,"title":41,"excerpt":42,"readTime":43,"publishedAt":44,"categorySlug":45,"categoryColor":46,"categoryLabel":47,"relevance":48},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","10 min","2025-10-08T00:00:00.000Z","livraison","bg-feature-green","Delivery",61.66105651855469,{"slug":50,"title":51,"excerpt":52,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":53},"commission-uber-eats-restaurant-france-pourcentage-2026","Commission Uber Eats restaurant France 2026 : exact percentage, hidden fees and strategies","Commission Uber Eats per package (Plus, Premium, Premium+), VAT, service fees, restaurant bonuses and concrete levers to reduce the total cost in 2026.",60.67713928222656,{"slug":55,"title":56,"excerpt":57,"readTime":58,"publishedAt":59,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":60},"fideliser-clients-livraison-recuperer-donnee-2026","Loyalizing customers, delivery, and retrieving customer data in 2026","Delivered through platforms, the customer belongs to the platform, not to you. How to build a direct relationship and recover your customer data.","9 min","2026-06-03T15:00:00.000Z",56.86738586425781,{"slug":62,"title":63,"excerpt":64,"readTime":58,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":65},"integrer-glovo-restaurant-fonctionnement-commission-2026","Glovo restaurant 2026: how it works, how to integrate, commission, alternatives","Everything you need to know about Glovo for restaurants in 2026: how it works, how to integrate with Glovo, commission, dark kitchen, and alternatives according to your market (France, Spain, Italy).",53.243377685546875,{"prev":67,"next":70},{"slug":68,"title":69},"kikkoman-sauce-soja-siecles","Kikkoman: 300 years of fermentation",{"slug":71,"title":72},"gestion-reclamations-clients-livraison","Managing customer complaints regarding delivery: the HEARD method"]