[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-promotions-efficaces-plateformes-livraison":3,"blog-related-en-promotions-efficaces-plateformes-livraison":19,"blog-neighbors-en-promotions-efficaces-plateformes-livraison":73},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1092,478,"en","promotions-efficaces-plateformes-livraison","Creating effective promotions on Uber Eats and Deliveroo","Misaligned promotions are expensive. Here’s how to create profitable offers that attract the right clients.","Promotions are a powerful but dangerous tool. A poorly designed promotion attracts \"deal hunters\" who will never return to the normal price. Here’s how to create smart promotions.\n\nFree shipping is the most effective promotion. Shipping costs are the number one obstacle to orders. Offering it during off-peak hours (2 PM - 5 PM) boosts volume without cannibalizing peak times.\n\nPercentage discounts are more attractive than fixed amounts for small baskets, and vice versa for large baskets. \"-20%\" works better than \"-3 EUR\" on a 12 EUR dish.\n\n\"Buy X, get Y\" offers increase the average basket: \"For 2 burgers purchased, the 3rd is free.\" The food cost of the 3rd burger is minimal and the customer has ordered 3 dishes instead of 1.\n\nLimit your promotions in time (maximum 7 days) and in frequency (no more than one per month). Permanent promotions become the new reference price and no longer generate interest.\n\nMeasure the ROI of each promotion: how many additional orders did it generate? What is the cost of the discount? How many customers purchased at the regular price? Only profitable promotions are worth repeating.","6 min","2025-09-21T00:00:00.000Z","2026-05-15T09:00:02.000Z",6,"rentabilite","bg-feature-purple","Profitability","\u003Cp>Promotions are a powerful but dangerous tool. A poorly designed promotion attracts “deal hunters” who will never return to the normal price. Here’s how to create smart promotions.\u003C/p>\n\u003Cp>Free shipping is the most effective promotion. Shipping costs are the number one obstacle to orders. Offering it during off-peak hours (2 PM - 5 PM) boosts volume without cannibalizing peak times.\u003C/p>\n\u003Cp>Percentage discounts are more attractive than fixed amounts for small baskets, and vice versa for large baskets. “-20%” works better than “-3 EUR” on a 12 EUR dish.\u003C/p>\n\u003Cp>“Buy X, get Y” offers increase the average basket: “For 2 burgers purchased, the 3rd is free.” The food cost of the 3rd burger is minimal and the customer has ordered 3 dishes instead of 1.\u003C/p>\n\u003Cp>Limit your promotions in time (maximum 7 days) and in frequency (no more than one per month). Permanent promotions become the new reference price and no longer generate interest.\u003C/p>\n\u003Cp>Measure the ROI of each promotion: how many additional orders did it generate? What is the cost of the discount? How many customers purchased at the regular price? Only profitable promotions are worth repeating.\u003C/p>\n",[20,30,40,50,57,63],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","10 min","2025-10-08T00:00:00.000Z","livraison","bg-feature-green","Delivery",55.010719299316406,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"meilleurs-logiciels-caisse-restaurant-2026","The 10 best restaurant POS software in 2026","Zelty, Innovorder, Popina, Cashpad, SumUp, Lightspeed, L'Addition, Square, Tactill, Zettle: A complete comparison of restaurant POS software for 2026.","12 min","2025-12-11T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",53.450897216796875,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":46,"categoryColor":47,"categoryLabel":48,"relevance":49},"prix-psychologique-menu","Psychology of prices in a restaurant menu: techniques to maximize perceived value","The price you display is just as important as the price itself. Anchoring techniques, round vs. decimal prices, visual presentation: psychological pricing strategies applied to restaurants.","7 min","2025-11-22T00:00:00.000Z","menus","bg-feature-orange","Menus",51.93138885498047,{"slug":51,"title":52,"excerpt":53,"readTime":54,"publishedAt":55,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":56},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","8 min","2025-11-10T00:00:00.000Z",50.74547576904297,{"slug":58,"title":59,"excerpt":60,"readTime":24,"publishedAt":61,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":62},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","2026-05-04T00:00:00.000Z",45.75728988647461,{"slug":64,"title":65,"excerpt":66,"readTime":67,"publishedAt":68,"categorySlug":69,"categoryColor":70,"categoryLabel":71,"relevance":72},"commission-uber-eats-restaurant-france-pourcentage-2026","Commission Uber Eats restaurant France 2026 : exact percentage, hidden fees and strategies","Commission Uber Eats per package (Plus, Premium, Premium+), VAT, service fees, restaurant bonuses and concrete levers to reduce the total cost in 2026.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",45.711097717285156,{"prev":74,"next":77},{"slug":75,"title":76},"paiement-table-qr-code-pourboire","Payment at the table via QR Code: the end of waiting for the bill",{"slug":78,"title":79},"contester-penalite-retard-uber-eats","Disputing an unjustified late fee on Uber Eats"]