[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-nusr-et-salt-bae-viral":3,"blog-related-en-nusr-et-salt-bae-viral":19,"blog-neighbors-en-nusr-et-salt-bae-viral":78},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},1027,412,"en","nusr-et-salt-bae-viral","Salt Bae (Nusr-Et): the €1000 steak and the viral salt","A single gesture created an empire. Genius or fraud?","Nusret Gökçe, a Turkish butcher, becomes a global meme with his salting technique.\n\nHe opens everywhere (Dubai, NY, London).\n\nThe product: Gold Tomahawk Steak. It's a spectacle, a \"look what I've got.\"\n\nDisastrous culinary critiques, but packed houses full of stars and influencers. The power of imagery on taste.","5 min","2025-12-18T00:00:00.000Z","2026-05-15T08:59:52.000Z",7,"success-stories","bg-pink-500","Success Stories","\u003Cp>Nusret Gökçe, a Turkish butcher, becomes a global meme with his salting technique.\u003C/p>\n\u003Cp>He opens everywhere (Dubai, NY, London).\u003C/p>\n\u003Cp>The product: Gold Tomahawk Steak. It’s a spectacle, a “look what I’ve got.”\u003C/p>\n\u003Cp>Disastrous culinary critiques, but packed houses full of stars and influencers. The power of imagery on taste.\u003C/p>\n",[20,30,40,49,58,68],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"eviter-fraude-client-livraison","Protecting against customer fraud in delivery","Some clients abuse the reimbursement system. Here’s how to identify and prevent fraud.","6 min","2026-01-18T00:00:00.000Z","contestation","bg-feature-red","Contestation",50.301334381103516,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"dark-kitchen-multi-marques-meme-cuisine-strategie-2026","Levering multiple brands from a single kitchen: the multi-brand strategy 2026","Virtual brands, cost sharing, flow management: how to run multiple delivery brands from a single kitchen without getting lost.","10 min","2026-06-05T21:00:00.000Z","dark-kitchen","bg-feature-purple","Dark Kitchen",38.7838249206543,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":46,"categoryColor":27,"categoryLabel":47,"relevance":48},"prevention-fraude-commandes-livraison","Order fraud prevention","How to identify, document, and contest the most frequent cases of fraud on Uber Eats and Deliveroo.","8 min","2025-10-21T00:00:00.000Z","litiges","Disputes",33.53422164916992,{"slug":50,"title":51,"excerpt":52,"readTime":34,"publishedAt":53,"categorySlug":54,"categoryColor":55,"categoryLabel":56,"relevance":57},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",32.49336242675781,{"slug":59,"title":60,"excerpt":61,"readTime":62,"publishedAt":63,"categorySlug":64,"categoryColor":65,"categoryLabel":66,"relevance":67},"harmoniser-carte-prix-chaine-restaurants-plateformes","Harmonize your product map and pricing across all your delivery platforms","Inconsistent card from one point of sale to another, prices drifting, promotions not synchronized: the method for governing a multi-site menu for delivery.","9 min","2026-06-06T15:00:00.000Z","menus","bg-feature-orange","Menus",32.1710319519043,{"slug":69,"title":70,"excerpt":71,"readTime":72,"publishedAt":73,"categorySlug":74,"categoryColor":75,"categoryLabel":76,"relevance":77},"agregateur-commandes-restaurant-guide-complet","Restaurant Order Aggregator: The Complete Guide 2026","What is an order aggregator? How does it work? Comparison of Fooderise, Otter, RusHour, and Deliverect: everything you need to know to make the right choice.","11 min","2026-03-08T00:00:00.000Z","flux","bg-feature-cyan","Flux",31.91476821899414,{"prev":79,"next":82},{"slug":80,"title":81},"pizza-hut-vs-dominos-guerre","Pizza Hut vs Domino's: the crust war",{"slug":83,"title":84},"blockchain-tracabilite-alimentaire","Blockchain: proving the origin of beef to the customer"]