[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-menu-description-optimisee-plateformes":3,"blog-related-en-menu-description-optimisee-plateformes":19,"blog-neighbors-en-menu-description-optimisee-plateformes":66},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},994,379,"en","menu-description-optimisee-plateformes","Write menu descriptions that sell on platforms","Words matter more than photos. Here's how to write descriptions that make people want to order.","On platforms, the customer cannot see or smell your dish. Words are your only tool to convey the taste experience. Each description is a mini advertisement.\n\nFarm-raised chicken grilled with thyme, mashed potatoes with salted butter, homemade mushroom sauce.\n\nUse sensory adjectives: \"crispy\", \"melt-in-your-mouth\", \"creamy\", \"fragrant\", \"generous\". These words activate the customer's gustatory imagination and increase the order rate.\n\nMention the origin when relevant: \"Mozzarella di Bufala DOP\", \"Charolais Beef\", \"Tomatoes of Provence\". Origin reassures on quality and justifies a higher price.\n\nAdd the following mentions if they are true: \"homemade\", \"fresh today\", \"traditional recipe\". These mentions have a measurable impact on sales (+10 to 15% according to the internal studies of the platforms).\n\nAvoid lengthy descriptions (3 lines maximum) and exhaustive ingredient lists. The client wants to be seduced, not read a nutritional label.","5 min","2025-12-16T00:00:00.000Z","2026-05-15T08:59:46.000Z",3,"menus","bg-feature-orange","Menus","\u003Cp>On platforms, the customer cannot see or smell your dish. Words are your only tool to convey the taste experience. Each description is a mini advertisement.\u003C/p>\n\u003Cp>Farm-raised chicken grilled with thyme, mashed potatoes with salted butter, homemade mushroom sauce.\u003C/p>\n\u003Cp>Use sensory adjectives: “crispy”, “melt-in-your-mouth”, “creamy”, “fragrant”, “generous”. These words activate the customer’s gustatory imagination and increase the order rate.\u003C/p>\n\u003Cp>Mention the origin when relevant: “Mozzarella di Bufala DOP”, “Charolais Beef”, “Tomatoes of Provence”. Origin reassures on quality and justifies a higher price.\u003C/p>\n\u003Cp>Add the following mentions if they are true: “homemade”, “fresh today”, “traditional recipe”. These mentions have a measurable impact on sales (+10 to 15% according to the internal studies of the platforms).\u003C/p>\n\u003Cp>Avoid lengthy descriptions (3 lines maximum) and exhaustive ingredient lists. The client wants to be seduced, not read a nutritional label.\u003C/p>\n",[20,26,33,42,52,57],{"slug":21,"title":22,"excerpt":23,"readTime":11,"publishedAt":24,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":25},"optimiser-description-menu-livraison","Write menu descriptions that sell","Words matter more than photos. How to write food descriptions that make you want to order.","2026-01-28T00:00:00.000Z",60.6141471862793,{"slug":27,"title":28,"excerpt":29,"readTime":30,"publishedAt":31,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":32},"description-plat-optimise","Write a dish description that sells: a complete guide with examples for delivery restaurants","A well-written dish description can increase sales by 20 to 40%. Here’s the SAVA method (Sensory, Authentic, Value, Action) and 15 concrete examples to transform your descriptions.","8 min","2025-11-09T00:00:00.000Z",52.940162658691406,{"slug":34,"title":35,"excerpt":36,"readTime":30,"publishedAt":37,"categorySlug":38,"categoryColor":39,"categoryLabel":40,"relevance":41},"temps-acceptation-commande-impact-classement-livraison","The impact of order acceptance time on your delivery ranking","A few seconds of hesitation in accepting an order can weigh on your visibility. Understanding and optimizing this often-overlooked factor.","2026-06-05T03:00:00.000Z","plateformes","bg-primary","Platforms",46.98373031616211,{"slug":43,"title":44,"excerpt":45,"readTime":46,"publishedAt":47,"categorySlug":48,"categoryColor":49,"categoryLabel":50,"relevance":51},"rushour-alternative-comparatif-solutions-2026","RusHour alternative 2026 : 5 solutions to compare for the management of your orders delivery","Looking for an alternative to RusHour in 2026? Honest comparison of 5 market solutions – Fooderise, Deliverect, Otter, Hubrise, native aggregators – with their respective prices and strengths.","9 min","2026-05-07T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",45.79985809326172,{"slug":53,"title":54,"excerpt":55,"readTime":46,"publishedAt":47,"categorySlug":48,"categoryColor":49,"categoryLabel":50,"relevance":56},"otter-alternative-comparatif-solutions-europeennes-2026","Otter alternative 2026: 5 European solutions to compare for your command aggregator","Looking for an alternative to Otter (tryotter.com) in 2026? Honest comparison of 5 European solutions – Fooderise, Deliverect, RusHour, Hubrise, Just Eat Pro – with their prices in euros and their strengths.",43.66659164428711,{"slug":58,"title":59,"excerpt":60,"readTime":46,"publishedAt":61,"categorySlug":62,"categoryColor":63,"categoryLabel":64,"relevance":65},"augmenter-panier-moyen-livraison","Increase the average order value for delivery: 9 tested and approved strategies by restaurateurs","Each additional euro of average basket impact directly on your profitability. Here are 9 concrete techniques to increase your average order value without increasing your fixed costs or forcing sales.","2026-02-13T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",42.2446174621582,{"prev":67,"next":70},{"slug":68,"title":69},"vapiano-echec-relance","Vapiano: grandeur, decadence and renaissance",{"slug":71,"title":72},"brunch-toute-semaine-concept","7-day Brunch: the concept that’s booming"]