[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-marketing-saisonnier-restauration":3,"blog-related-en-marketing-saisonnier-restauration":19,"blog-neighbors-en-marketing-saisonnier-restauration":62},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},984,368,"en","marketing-saisonnier-restauration","Adapting your marketing to the seasons: summer vs. winter","You don't sell a raclette like you sell a pre-made salad. Adapt your pitch.","In summer: coolness, terrace, rosé, salads, late hours. The visuals should be bright, outdoor.\n\nIn winter: Cozying up, warmth, melted cheese, hot chocolate, delivery (it's cold outside). The visuals should be warm, indoor.\n\nAdapt the colors of your posts. Warm and dark tones in winter, bright and light tones in summer.\n\nChange your card, even slightly. The client gets bored if they see the same thing all year. The \"Christmas Burger\" and the \"Summer Burger\" can be almost identical but marketed differently.","5 min","2025-11-09T00:00:00.000Z","2026-05-15T08:59:44.000Z",11,"marketing-digital","bg-blue-500","Digital Marketing","\u003Cp>In summer: coolness, terrace, rosé, salads, late hours. The visuals should be bright, outdoor.\u003C/p>\n\u003Cp>In winter: Cozying up, warmth, melted cheese, hot chocolate, delivery (it’s cold outside). The visuals should be warm, indoor.\u003C/p>\n\u003Cp>Adapt the colors of your posts. Warm and dark tones in winter, bright and light tones in summer.\u003C/p>\n\u003Cp>Change your card, even slightly. The client gets bored if they see the same thing all year. The “Christmas Burger” and the “Summer Burger” can be almost identical but marketed differently.\u003C/p>\n",[20,30,38,44,50,56],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"saisonnalite-adapter-menu-livraison","Adapt your delivery menu to seasonality","How to evolve your map throughout the seasons to maximize sales and reduce costs.","7 min","2025-10-15T00:00:00.000Z","menu","bg-feature-orange","Menu",76.28105926513672,{"slug":31,"title":32,"excerpt":33,"readTime":11,"publishedAt":34,"categorySlug":35,"categoryColor":27,"categoryLabel":36,"relevance":37},"menu-printemps-ete-livraison-adapter","Adapt your menu for spring and summer for delivery","Beautiful weather changes command behaviors. Here's how to adapt.","2025-11-06T00:00:00.000Z","menus","Menus",63.7950553894043,{"slug":39,"title":40,"excerpt":41,"readTime":11,"publishedAt":42,"categorySlug":35,"categoryColor":27,"categoryLabel":36,"relevance":43},"adapter-menu-saison-hiver-livraison","Adapt your menu for winter delivery","Winter is the peak season for deliveries. Here's how to adapt your offer to maximize sales.","2025-12-29T00:00:00.000Z",56.5284423828125,{"slug":45,"title":46,"excerpt":47,"readTime":11,"publishedAt":48,"categorySlug":35,"categoryColor":27,"categoryLabel":36,"relevance":49},"menu-saisonnier-plateformes-livraison","Plan to create a seasonal menu to boost your delivery orders","A menu that changes with the seasons attracts curious customers and optimizes your supply costs.","2025-12-19T00:00:00.000Z",38.650638580322266,{"slug":51,"title":52,"excerpt":53,"readTime":54,"publishedAt":12,"categorySlug":35,"categoryColor":27,"categoryLabel":36,"relevance":55},"description-plat-optimise","Write a dish description that sells: a complete guide with examples for delivery restaurants","A well-written dish description can increase sales by 20 to 40%. Here’s the SAVA method (Sensory, Authentic, Value, Action) and 15 concrete examples to transform your descriptions.","8 min",35.78017807006836,{"slug":57,"title":58,"excerpt":59,"readTime":11,"publishedAt":60,"categorySlug":35,"categoryColor":27,"categoryLabel":36,"relevance":61},"saisonnalite-menu-livraison-strategie","Adapting your delivery menu to the seasons: a complete strategy","Seasonality is an underutilized profitability lever in delivery. How to leverage it throughout the year.","2025-09-18T00:00:00.000Z",30.92966651916504,{"prev":63,"next":66},{"slug":64,"title":65},"ventes-croisees-plateformes-livraison","Cross-selling techniques to increase the average order value with delivery.",{"slug":67,"title":68},"apprentissage-restauration-aides","Apprentices: cheap labor or an investment?"]