[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-marketing-restaurant-plateformes-livraison":3,"blog-related-en-marketing-restaurant-plateformes-livraison":19,"blog-neighbors-en-marketing-restaurant-plateformes-livraison":71},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},983,367,"en","marketing-restaurant-plateformes-livraison","Digital marketing for restaurants on delivery platforms","Platforms offer marketing tools that are often underutilized. Here’s how to leverage them to boost your orders.","Marketing on delivery platforms goes beyond promotions. Uber Eats and Deliveroo offer integrated advertising tools that most restaurateurs ignore or underutilize.\n\nSponsored ads on Uber Eats allow you to place your restaurant at the top of search results. The cost per click varies between €0.30 and €1.50 depending on the area and competition. For a budget of €5 per day, you can generate 10 to 20 additional clicks.\n\nDeliveroo offers \"Flash Deals\" that appear on the homepage. These placements are negotiable with your account manager. Contact them directly to find out the conditions.\n\nYour restaurant's cover photos are your storefront. Change them regularly (every 4 to 6 weeks) to maintain the interest of regular customers and test what works best.\n\nMenu descriptions are an internal SEO lever on platforms. Use keywords that your clients search for: \"homemade\", \"gluten-free\", \"halal\", \"fast delivery\". These terms improve your appearance in searches.\n\nCreate events around your menu: \"Tuesday Burger\", \"Friday Sushi\", \"Weekend Menu\". Regularity creates habits with your customers and generates recurring orders.\n\nMeasure everything. Track your marketing expenses, the number of additional orders generated, and calculate your return on investment. A good marketing ROI on platforms is between 3x and 5x.","7 min","2026-02-11T00:00:00.000Z","2026-05-15T08:59:44.000Z",8,"general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.","\u003Cp>Marketing on delivery platforms goes beyond promotions. Uber Eats and Deliveroo offer integrated advertising tools that most restaurateurs ignore or underutilize.\u003C/p>\n\u003Cp>Sponsored ads on Uber Eats allow you to place your restaurant at the top of search results. The cost per click varies between €0.30 and €1.50 depending on the area and competition. For a budget of €5 per day, you can generate 10 to 20 additional clicks.\u003C/p>\n\u003Cp>Deliveroo offers “Flash Deals” that appear on the homepage. These placements are negotiable with your account manager. Contact them directly to find out the conditions.\u003C/p>\n\u003Cp>Your restaurant’s cover photos are your storefront. Change them regularly (every 4 to 6 weeks) to maintain the interest of regular customers and test what works best.\u003C/p>\n\u003Cp>Menu descriptions are an internal SEO lever on platforms. Use keywords that your clients search for: “homemade”, “gluten-free”, “halal”, “fast delivery”. These terms improve your appearance in searches.\u003C/p>\n\u003Cp>Create events around your menu: “Tuesday Burger”, “Friday Sushi”, “Weekend Menu”. Regularity creates habits with your customers and generates recurring orders.\u003C/p>\n\u003Cp>Measure everything. Track your marketing expenses, the number of additional orders generated, and calculate your return on investment. A good marketing ROI on platforms is between 3x and 5x.\u003C/p>\n",[20,30,40,49,55,61],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","8 min","2025-11-10T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",76.53044128417969,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.","10 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",74.55524444580078,{"slug":41,"title":42,"excerpt":43,"readTime":34,"publishedAt":44,"categorySlug":45,"categoryColor":46,"categoryLabel":47,"relevance":48},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","2025-10-08T00:00:00.000Z","livraison","bg-feature-green","Delivery",70.00269317626953,{"slug":50,"title":51,"excerpt":52,"readTime":34,"publishedAt":53,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":54},"dark-kitchen-equipement-cuisine-livraison","Dark kitchen: how to equip your kitchen 100% delivery","Kitchen equipment, software, aggregator, packaging: a complete guide to equipping and launching a profitable dark kitchen in 2026.","2025-09-22T00:00:00.000Z",53.106788635253906,{"slug":56,"title":57,"excerpt":58,"readTime":59,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":60},"uber-eats-vs-deliveroo-vs-just-eat-comparatif-restaurateurs","Uber Eats vs Deliveroo vs Just Eat: Which platform to choose in 2026","Commissions, visibility, support, restoration tools: detailed comparison of the three largest delivery platforms in France to help restaurateurs choose.","9 min",50.804725646972656,{"slug":62,"title":63,"excerpt":64,"readTime":65,"publishedAt":66,"categorySlug":67,"categoryColor":68,"categoryLabel":69,"relevance":70},"agregateur-commandes-restaurant-guide-complet","Restaurant Order Aggregator: The Complete Guide 2026","What is an order aggregator? How does it work? Comparison of Fooderise, Otter, RusHour, and Deliverect: everything you need to know to make the right choice.","11 min","2026-03-08T00:00:00.000Z","flux","bg-feature-cyan","Flux",50.309539794921875,{"prev":72,"next":75},{"slug":73,"title":74},"optimisation-fiscale-restaurant-livraison","Tax optimization for restaurants delivering food",{"slug":76,"title":77},"affichage-obligatoire-restaurant-2026","Mandatory displays in restaurants: the checklist 2026"]