[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-ingenierie-menu-principes-fondamentaux":3,"blog-related-en-ingenierie-menu-principes-fondamentaux":19,"blog-neighbors-en-ingenierie-menu-principes-fondamentaux":71},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},942,324,"en","ingenierie-menu-principes-fondamentaux","Menu engineering: fundamental principles for restaurateurs","Menu engineering is a science that combines consumer psychology and financial analysis.","Menu engineering is a method of analysis that classifies your dishes according to two axes: popularity (sales volume) and profitability (margin per dish). The intersection of these two axes creates 4 categories.\n\nStars (high popularity + high profitability): your profitable bestsellers. Highlight them, don't change anything. They are your pillars.\n\nCash Cows (high popularity + low profitability): they sell well but don't generate enough profit. Slightly increase the price, reduce the portion sizes or optimize the ingredients to improve the margin.\n\nPuzzles (low popularity + high profitability): they are profitable but don't sell. Improve their visibility: better photos, better menu position, more attractive name.\n\n(Dogs (low popularity + low profitability): they don't sell and don't generate any revenue. Eliminate them or completely reformulate them. They are weighing down your menu without benefit.)\n\nTo apply this method, you need two data points per dish: the number of sales over 30 days and the unit margin (selling price - food cost). A simple spreadsheet is sufficient.\n\nReview your quarterly matrix. Trends evolve: a star from yesterday can become a dog if tastes change or if a competitor offers something better.","8 min","2026-01-30T00:00:00.000Z","2026-05-15T08:59:38.000Z",3,"menus","bg-feature-orange","Menus","\u003Cp>Menu engineering is a method of analysis that classifies your dishes according to two axes: popularity (sales volume) and profitability (margin per dish). The intersection of these two axes creates 4 categories.\u003C/p>\n\u003Cp>Stars (high popularity + high profitability): your profitable bestsellers. Highlight them, don’t change anything. They are your pillars.\u003C/p>\n\u003Cp>Cash Cows (high popularity + low profitability): they sell well but don’t generate enough profit. Slightly increase the price, reduce the portion sizes or optimize the ingredients to improve the margin.\u003C/p>\n\u003Cp>Puzzles (low popularity + high profitability): they are profitable but don’t sell. Improve their visibility: better photos, better menu position, more attractive name.\u003C/p>\n\u003Cp>(Dogs (low popularity + low profitability): they don’t sell and don’t generate any revenue. Eliminate them or completely reformulate them. They are weighing down your menu without benefit.)\u003C/p>\n\u003Cp>To apply this method, you need two data points per dish: the number of sales over 30 days and the unit margin (selling price - food cost). A simple spreadsheet is sufficient.\u003C/p>\n\u003Cp>Review your quarterly matrix. Trends evolve: a star from yesterday can become a dog if tastes change or if a competitor offers something better.\u003C/p>\n",[20,30,40,49,58,66],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"haccp-pour-les-nuls-guide-complet-restaurant-2026","HACCP for Dummies: A Complete Guide for Restaurants in 2026 (method, principles, controls, connected solutions)","HACCP Explained Simply for Restaurateurs: 7 Principles, Practical Implementation, Mandatory Records, Deep-Fat Fryers, Connected Thermometers, Preparing a Sanitary Control for 2026.","14 min","2026-05-10T00:00:00.000Z","reglementation","bg-amber-600","Regulation",58.11478042602539,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"otter-alternative-comparatif-solutions-europeennes-2026","Otter alternative 2026: 5 European solutions to compare for your command aggregator","Looking for an alternative to Otter (tryotter.com) in 2026? Honest comparison of 5 European solutions – Fooderise, Deliverect, RusHour, Hubrise, Just Eat Pro – with their prices in euros and their strengths.","9 min","2026-05-07T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",49.23793029785156,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":25,"categorySlug":45,"categoryColor":46,"categoryLabel":47,"relevance":48},"meilleur-kassesystem-restaurant-allemagne-danemark-comparatif-2026","Best restaurant POS system: complete guide Germany and Denmark 2026","Comparative analysis of the best point-of-sale systems for restaurants in Germany, the best point-of-sale systems for restaurants in Denmark, integrations for delivery and compatibility with TSE/SAFT-T.","12 min","caisse","bg-indigo-600","Cash",49.008522033691406,{"slug":50,"title":51,"excerpt":52,"readTime":53,"publishedAt":25,"categorySlug":54,"categoryColor":55,"categoryLabel":56,"relevance":57},"avantages-qr-code-restaurant-guide-complet-2026","Advantages of QR codes in restaurants: a complete guide 2026 (menu, order, payment)","All the advantages of a QR code in a restaurant in 2026: digital menu, table ordering, payment, reservations, marketing. Encrypted benefits, limits and best practices.","10 min","marketing-digital","bg-blue-500","Digital Marketing",45.84468078613281,{"slug":59,"title":60,"excerpt":61,"readTime":34,"publishedAt":25,"categorySlug":62,"categoryColor":63,"categoryLabel":64,"relevance":65},"integrer-glovo-restaurant-fonctionnement-commission-2026","Glovo restaurant 2026: how it works, how to integrate, commission, alternatives","Everything you need to know about Glovo for restaurants in 2026: how it works, how to integrate with Glovo, commission, dark kitchen, and alternatives according to your market (France, Spain, Italy).","plateformes","bg-primary","Platforms",42.98124694824219,{"slug":67,"title":68,"excerpt":69,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":70},"rushour-alternative-comparatif-solutions-2026","RusHour alternative 2026 : 5 solutions to compare for the management of your orders delivery","Looking for an alternative to RusHour in 2026? Honest comparison of 5 market solutions – Fooderise, Deliverect, Otter, Hubrise, native aggregators – with their respective prices and strengths.",41.28141403198242,{"prev":72,"next":75},{"slug":73,"title":74},"tenue-travail-obligatoire-entretien","Work attire: who pays, who washes?",{"slug":76,"title":77},"chipotle-fast-casual-pionnier","Chipotle: The Inventor of Fast-Casual"]